How AI Chatbots Shape Web Traffic: Insights into ChatGPT, Gemini, and More
At Bring, we live and breathe traffic. If we cannot see an increase in website traffic for our clients, there is no value. Search engines have always been a prime source of good-quality, high-volume traffic. However, things are changing, and we need to adapt. With the growing tsunami of AI tools and chatbots, we set […]
The Aged Care Digital Landscape: A Strategic Guide for CEOs and CMOs in the Australian Aged Care Industry
This article explores the untapped digital potential within the Australian aged care industry, highlighting the substantial online engagement and purchasing power of the over-65 demographic. It addresses common misconceptions, backed by insights from Sitback’s research with Anglicare, and provides strategic guidance for CEOs and CMOs on leveraging digital marketing to reach this key audience effectively. […]
Cyabra: The Ultimate Solution for Social Threat Intelligence & Digital Marketing
Social media is a powerful tool for people and businesses. Unless you’ve been hiding under a rock for the past few years, you’d know that digital platforms have been taking over advertising. They provide incredible opportunities for people to interact with each other and also let businesses connect with and sell to customers. However convenient […]
How Can Google Search Trends Help You Understand Consumer Trends?
The Power of Google Search Trends We live in an era where data drives decisions. Among the many tools available, Google Search Trends stands out as a beacon for businesses and marketers. It’s not just about seeing what’s trending; it’s about understanding the heartbeat of the consumer. Decoding the Search Signals When we dive into […]
The Power of SEO: Leveraging Insights from SimilarWeb and Google Trends in the Australian Fashion Market
The world of SEO (Search Engine Optimisation) is dynamic and data-driven. Companies that understand and respond to their customers’ online behaviour have the upper hand. Two tools that offer such valuable insights are SimilarWeb and Google Trends. These platforms may seem similar but serve unique purposes that complement each other, providing a comprehensive view of […]
A Game Changer for Australia’s Building Sector: Google’s Bard and the New Search Tool
Google has created some powerful new tools, Bard and the Search Generative Experience (SGE), that are changing how we find things online. These tools are clever; they use Artificial Intelligence (AI) and fancy algorithms to deliver more significant, more tuned search results based on what we are searching for. This is different from the usual […]
Is TikTok dead?
In Australia, TikTok has gained much popularity among younger generations, but questions have been raised about whether or not the social media platform is already declining. We explored this topic and analysed the current state of TikTok and its main competitors, Facebook and Instagram. Is TikTok dead, or not? The recent news about TikTok spying […]
Cupra and The Australian Car Market in 2023
The Australian car market is a fiercely competitive and challenging environment, with a history of new brands needing help establishing themselves and remaining sustainable. Despite this, Cupra, the Spanish car brand owned by Volkswagen, has recently entered the Australian market. As a relatively new brand launched in 2018, Cupra faces significant challenges in gaining market […]
Content Writing 101: A beginner’s guide
If you’re reading this, you probably have a website. And you want people to visit your website. No matter what purpose your page may serve—to sell, to promote, or simply, to share your personal experiences–it’s only as effective as the number of people it reaches. Everyone knows how important websites are in the digital-first economy, […]
SimilarWeb: 360 Digital Marketing Tool Kit
Marketers today have so much more insights at their disposal to create effective and seamless strategies for business. It’s now easier than ever to understand your digital market, know your market share, learn what the digital marketing mix should look like, track your competition, and identify growth opportunities. How? SimilarWeb has a complete, 360-degree view […]