In Australia, TikTok has gained much popularity among younger generations, but questions have been raised about whether or not the social media platform is already declining. We explored this topic and analysed the current state of TikTok and its main competitors, Facebook and Instagram.
Is TikTok dead, or not? The recent news about TikTok spying and sharing personal data must have TikTok users thinking twice about using the platform. Should TikTok be worried? We did some quick research and looked at web traffic and app data to find out more:
Desktop and Mobile Traffic to tiktok.com
World Wide traffic to TikTok.com is down 7% MoM.
Delete TikTok Search Traffic Trend
In the past 12 months, there have been massive surges for “delete tiktok” and other related searches, spiking in August 2022
Web Traffic to TikTok Logout Page
Global web traffic to the logout page on TikTok.com has also increased by an avg of 29% in the past three months.
TikTok Google Play Downloads
Google Play downloads of the TikTok app have also dipped, down 11% MoM
Australian Web Traffic To TikTok.com
In Australia, we see a similar trend with a 14% drop in traffic to the tiktok.com domain.
Australian Social Media Web Traffic Trend
However, looking at facebook.com and instagram.com, Australian web traffic suggests a similar trend. Web traffic to all three domains has dipped in the past month.
Are we losing interest in TikTok, Social Media or just having to focus on other things, like work? 😉
Matt Hodgson is the founder of Bring and an SEO and AEO specialist with three decades in digital performance. He’s helped brands from enterprise to SMB grow their visibility across search and AI-driven discovery, building data-led strategies that connect organic performance directly to business outcomes.
