The world of SEO (Search Engine Optimisation) is dynamic and data-driven. Companies that understand and respond to their customers’ online behaviour have the upper hand. Two tools that offer such valuable insights are Similarweb and Google Trends.
These platforms may seem similar but serve unique purposes that complement each other, providing a comprehensive view of customer behaviour, industry trends, and competitor strategies. In this post, we’ll explore how these two sources of insights can power an effective SEO strategy, using real-world examples from the Australian fashion industry.
Understanding the Tools: Similarweb vs Google Trends
Similarweb is a comprehensive web analytics tool that sheds light on many aspects of a website’s performance. It unveils data regarding a website’s traffic volume, traffic sources, user engagement, and audience demographics. Moreover, Similarweb offers insights into marketing strategies through its keyword analysis, ad network details, and referral sources. It’s a tool that brings you closer to your audience’s journey, helping you understand what works and what doesn’t for your website.
Google Trends, on the other hand, serves a broader purpose. It’s a free tool provided by Google that analyses the popularity of search terms and topics over time. It shares data about search volume, regional interest, related issues and queries, and even related YouTube search activity. It’s your go-to tool to discover search patterns and trends to optimise your content and SEO strategy accordingly.
While Google Trends hones in on search data, Similarweb provides a broader spectrum of web analytics data that paints a more detailed picture of user behaviour, engagement, and marketing effectiveness.
Leveraging Similarweb for SEO
With a more granular approach, Similarweb provides deep insights into website performance and user engagement. It gives you a broader understanding of your website’s reach and the strategies that generate traffic.
Let’s consider the Australian fashion market, for instance. Similarweb data might reveal that a high percentage of your website’s traffic comes from social media, particularly Instagram. This insight might encourage you to bolster your SEO efforts on this platform, optimizing your profile and posts to attract more traffic.
Moreover, Similarweb’s keyword analysis can uncover which terms drive traffic to your website. These could be terms like “women’s jacket” or “affordable summer dresses in Melbourne”. By understanding these terms, you can refine your content strategy, creating blog posts and website copy that align with these keywords.
Enhancing SEO with Google Trends
Google Trends, on the other hand, excels in providing data about the ebb and flow of search terms over time. If “sustainable fashion” suddenly spikes in Google Trends, it suggests a growing interest amongst consumers that your brand can tap into.
Understanding this, an Australian fashion brand could create content such as “Sustainable Fashion” or “Top Sustainable Fashion Brands in Australia”. By aligning your content with trending search terms, you can increase your website’s visibility, drive more organic traffic, and position your brand at the forefront of industry trends.
A Harmonious Blend: Similarweb and Google Trends
While each tool has unique strengths, a powerful SEO strategy combines both insights. Similarweb’s detailed website analytics complements the search-focused data from Google Trends, providing a holistic understanding of your online presence and broader search impressions.
In the Australian fashion industry context, these insights could reveal that your website receives significant traffic from searches about sustainable fashion, a trend corroborated by Google Trends. Simultaneously, Similarweb might indicate that these visitors spend much time reading your blog posts about sustainable materials.
Armed with these insights, your SEO content strategy could involve
- creating more in-depth content about sustainable fashion,
- optimising these posts with keywords identified in Similarweb, and
- promoting this content on platforms that drive the most traffic to your website.
SEO is not about chasing visibility but understanding and connecting with your audience. Tools like Similarweb and Google Trends provide invaluable insights to do just that. They help you understand the digital landscape, track your performance, and refine your strategies based on data-driven insights.
Case Study: Using SimilarWeb and Google Trends for Sustainable Fashion SEO in Australia
Google Trends revealed that “sustainable fashion” emerged as a key trend in the Australian fashion market in 2024.
Similarweb data showed a significant portion of traffic going to websites like goodonyou.eco and sustainablefashion.com.au, which all sell sustainable fashion.
To capitalise on these insights, an Australian fashion retailer can implement the following strategy:
- Created blog posts like “Top 10 Sustainable Fashion Brands in Australia.” and learn from the language being used on the top websites
- Understand who the main competitors are in their market and learn from their SEO strategy
- Optimised product pages with trending keywords such as “eco-friendly dresses in Melbourne.”
At Bring, we specialise in interpreting this data and crafting robust SEO strategies that drive results. We are also proud partners of Similarweb. If you’re ready to elevate your SEO game or looking for help determining where Similarweb data fits into your digital strategy, our team of experts is here to help.
In the realm of SEO, knowledge is power. The more you understand your audience, the more effectively you can serve them – ultimately, that’s what SEO is all about.
