A Game Changer for Australia’s Building Sector: Google’s Bard and the New Search Tool
Google has created some powerful new tools, Bard and the Search Generative Experience (SGE), that are changing how we find things online. These tools are clever; they use Artificial Intelligence (AI) and fancy algorithms to deliver more significant, more tuned search results based on what we are searching for. This is different from the usual […]
Is TikTok dead?
In Australia, TikTok has gained much popularity among younger generations, but questions have been raised about whether or not the social media platform is already declining. We explored this topic and analysed the current state of TikTok and its main competitors, Facebook and Instagram. Is TikTok dead, or not? The recent news about TikTok spying […]
Australian Universities Industry Analysis 2023
Universities are back, and as students get their felt-tip pens, pencils, and notebooks ready, universities in Australia continue to be a booming industry. Digital signals and website traffic are a strong proxy for the health of the Australian Uni industry, and using Similarweb, we begin to understand the industry’s health. 2023 Universities Industry Web Traffic […]
Cupra and The Australian Car Market in 2023
The Australian car market is a fiercely competitive and challenging environment, with a history of new brands needing help establishing themselves and remaining sustainable. Despite this, Cupra, the Spanish car brand owned by Volkswagen, has recently entered the Australian market. As a relatively new brand launched in 2018, Cupra faces significant challenges in gaining market […]
Christmas Search Insights for 2022
Holidays are the busiest time of year for search engines, and this Christmas is no exception. We know you’ve been busy getting your Christmas shopping done, but we thought we’d take a second to check in and take a look back at trending search queries this time last year. Who knows, we might see familiar […]
A powerful way to use Search Trends Data
Effective digital marketing is all about asking the right questions. How do customers decide on their purchases? Do they discover products through platforms like Tiktok or Instagram? Or do they browse website banners and bestseller recommendations? How many websites do they visit before finally checking out? Understanding customer behaviour used to be quite a challenge […]
Search Traffic Insights for the Australian Fashion and Apparel Industry (September 2022)
It’s time to ditch the zoom celebrations. Who else missed shopping for outfits and scouting for stylists for a big celebration? A quick look at the market trends for the Fashion and Apparel industry will tell us that many consumers in Australia feel the same way. In fact, this translated to noticeable increases in clicks […]
Content Writing 101: A beginner’s guide
If you’re reading this, you probably have a website. And you want people to visit your website. No matter what purpose your page may serve—to sell, to promote, or simply, to share your personal experiences–it’s only as effective as the number of people it reaches. Everyone knows how important websites are in the digital-first economy, […]
Plan Your Digital Marketing Channels
Whether you’re a business owner or a professional looking for clients, you probably already know how important it is to have an online presence. But really—what does that mean? Having an online presence means promoting your brand across the right digital marketing platforms to get customers. Many people think that digital marketing is just about […]
Running Shoes Trends 2022
Insights on Search Traffic Data for the Sports Industry (August 2022) Sports are in! If you’re a fan of getting pumped up during intense games or simply enjoying a quick sweat-out, finding the right shoes is incredibly important. A good pair will take you places (literally)—whether you need it for easier movement or cushion support […]