How Can Google Search Trends Help You Understand Consumer Trends?
The Power of Google Search Trends We live in an era where data drives decisions. Among the many tools available, Google Search Trends stands out as a beacon for businesses and marketers. It’s not just about seeing what’s trending; it’s about understanding the heartbeat of the consumer. Decoding the Search Signals When we dive into […]
Leveraging SEO, Google Trends, and Entity SEO in the Australian Education Sector
For digital marketers, staying ahead of the curve is crucial, especially in the Australian Education sector. One of the most effective ways to do this is by leveraging SEO tools, understanding the trends, and applying the concept of Entity SEO. In this post, we’ll explore how to use Google Trends for SEO, focusing on the […]
The Power of SEO: Leveraging Insights from SimilarWeb and Google Trends in the Australian Fashion Market
The world of SEO (Search Engine Optimisation) is dynamic and data-driven. Companies that understand and respond to their customers’ online behaviour have the upper hand. Two tools that offer such valuable insights are SimilarWeb and Google Trends. These platforms may seem similar but serve unique purposes that complement each other, providing a comprehensive view of […]
A Game Changer for Australia’s Building Sector: Google’s Bard and the New Search Tool
Google has created some powerful new tools, Bard and the Search Generative Experience (SGE), that are changing how we find things online. These tools are clever; they use Artificial Intelligence (AI) and fancy algorithms to deliver more significant, more tuned search results based on what we are searching for. This is different from the usual […]
Is TikTok dead?
In Australia, TikTok has gained much popularity among younger generations, but questions have been raised about whether or not the social media platform is already declining. We explored this topic and analysed the current state of TikTok and its main competitors, Facebook and Instagram. Is TikTok dead, or not? The recent news about TikTok spying […]
Australian Universities Industry Analysis 2023
Universities are back, and as students get their felt-tip pens, pencils, and notebooks ready, universities in Australia continue to be a booming industry. Digital signals and website traffic are a strong proxy for the health of the Australian Uni industry, and using Similarweb, we begin to understand the industry’s health. 2023 Universities Industry Web Traffic […]
Cupra and The Australian Car Market in 2023
The Australian car market is a fiercely competitive and challenging environment, with a history of new brands needing help establishing themselves and remaining sustainable. Despite this, Cupra, the Spanish car brand owned by Volkswagen, has recently entered the Australian market. As a relatively new brand launched in 2018, Cupra faces significant challenges in gaining market […]
Christmas Search Insights for 2022
Holidays are the busiest time of year for search engines, and this Christmas is no exception. We know you’ve been busy getting your Christmas shopping done, but we thought we’d take a second to check in and take a look back at trending search queries this time last year. Who knows, we might see familiar […]
A powerful way to use Search Trends Data
Effective digital marketing is all about asking the right questions. How do customers decide on their purchases? Do they discover products through platforms like Tiktok or Instagram? Or do they browse website banners and bestseller recommendations? How many websites do they visit before finally checking out? Understanding customer behaviour used to be quite a challenge […]
Search Traffic Insights for the Australian Fashion and Apparel Industry (September 2022)
It’s time to ditch the zoom celebrations. Who else missed shopping for outfits and scouting for stylists for a big celebration? A quick look at the market trends for the Fashion and Apparel industry will tell us that many consumers in Australia feel the same way. In fact, this translated to noticeable increases in clicks […]