Mastering the Art of Content in SEO: Strategies, Tools, and Insights from Our Workshop

the bring SEO workshop, the topic was content.

In the ever-evolving digital marketing landscape, the intersection of content and SEO remains a pivotal area of focus. Our recent SEO workshop, “Mastering the Art of Content in SEO,” delved into this critical relationship, exploring how high-quality, strategically crafted content is the backbone of effective SEO. The session, led by industry experts Peter Mead and […]

Understanding and Optimising Google’s Core Web Vitals for Enhanced Website Performance

In the ever-evolving Search Engine Optimisation (SEO) landscape, staying ahead involves more than just content and keywords. Google’s Core Web Vitals (CWV) have emerged as a pivotal factor in determining website performance and search rankings. The recent Peter Mead workshop was a dive into this crucial topic, shedding light on Core Web Vitals, their importance, […]

The Aged Care Digital Landscape: A Strategic Guide for CEOs and CMOs in the Australian Aged Care Industry

depicting an elderly person engaging with the internet on a mobile device. The scene is set in a comfortable living room, highlighting the growing competence and interest of the senior demographic in digital technology.

This article explores the untapped digital potential within the Australian aged care industry, highlighting the substantial online engagement and purchasing power of the over-65 demographic. It addresses common misconceptions, backed by insights from Sitback’s research with Anglicare, and provides strategic guidance for CEOs and CMOs on leveraging digital marketing to reach this key audience effectively. […]

Cyabra: The Ultimate Solution for Social Threat Intelligence & Digital Marketing

Cyabra: The Ultimate Solution for Social Threat Intelligence & Digital Marketing

Social media is a powerful tool for people and businesses. Unless you’ve been hiding under a rock for the past few years, you’d know that digital platforms have been taking over advertising. They provide incredible opportunities for people to interact with each other and also let businesses connect with and sell to customers. However convenient […]

The Role of Social Media and Fake Profiles in The Voice Referendum

Explore the influence of fake social media profiles on Australia's Voice referendum.

In today’s digital age, authenticity is paramount. With global online platforms at our fingertips, the spread of misinformation is a growing concern, especially regarding significant social and political issues like The Voice Referendum. The Threat of Fake Social Media Profiles Distinguishing between genuine and fake profiles is challenging for many social media users. A society […]

How Can Google Search Trends Help You Understand Consumer Trends?

Can Google Search Trends Help You Understand Consumer Trends?

The Power of Google Search Trends We live in an era where data drives decisions. Among the many tools available, Google Search Trends stands out as a beacon for businesses and marketers. It’s not just about seeing what’s trending; it’s about understanding the heartbeat of the consumer. Decoding the Search Signals When we dive into […]

Leveraging SEO, Google Trends, and Entity SEO in the Australian Education Sector

For digital marketers, staying ahead of the curve is crucial, especially in the Australian Education sector. One of the most effective ways to do this is by leveraging SEO tools, understanding the trends, and applying the concept of Entity SEO. In this post, we’ll explore how to use Google Trends for SEO, focusing on the […]

Is TikTok dead?

social media app icons

In Australia, TikTok has gained much popularity among younger generations, but questions have been raised about whether or not the social media platform is already declining. We explored this topic and analysed the current state of TikTok and its main competitors, Facebook and Instagram. Is TikTok dead, or not? The recent news about TikTok spying […]