Understanding and Optimising Google’s Core Web Vitals for Enhanced Website Performance

In the ever-evolving Search Engine Optimisation (SEO) landscape, staying ahead involves more than just content and keywords. Google’s Core Web Vitals (CWV) have emerged as a pivotal factor in determining website performance and search rankings. The recent Peter Mead workshop was a dive into this crucial topic, shedding light on Core Web Vitals, their importance, […]

The Aged Care Digital Landscape: A Strategic Guide for CEOs and CMOs in the Australian Aged Care Industry

depicting an elderly person engaging with the internet on a mobile device. The scene is set in a comfortable living room, highlighting the growing competence and interest of the senior demographic in digital technology.

This article explores the untapped digital potential within the Australian aged care industry, highlighting the substantial online engagement and purchasing power of the over-65 demographic. It addresses common misconceptions, backed by insights from Sitback’s research with Anglicare, and provides strategic guidance for CEOs and CMOs on leveraging digital marketing to reach this key audience effectively. […]

Leveraging SEO, Google Trends, and Entity SEO in the Australian Education Sector

For digital marketers, staying ahead of the curve is crucial, especially in the Australian Education sector. One of the most effective ways to do this is by leveraging SEO tools, understanding the trends, and applying the concept of Entity SEO. In this post, we’ll explore how to use Google Trends for SEO, focusing on the […]