TikTok Shop & Digital Intelligence

TikTok digital inteligence

The business world is becoming more reliant on digital. First-party data and competitive intelligence data provides for greater insight into the digital world. The following post uses TikTok as an example of using digital intelligence to help inform strategies, understand any competitive market you operate in and confidently make data-driven business decisions. The TikTok Shop TikTok shopping is […]

Inbound Marketing is in: Here’s how it works

A blog banner that says - Inbound Marketing is in, here is how it works

When was the last time you paid attention to a TV commercial? Or tuned in to a shopping channel? You probably haven’t turned on your TV in a while and have stuck to late nights with Netflix.  Isn’t it convenient to have the content you need when you want it? No waiting, less searching. It’s […]

Watchful: Competitive Intelligence

Gain competitive intelligence with Watchful and Bring Performance

Data holds hidden potential—you just need to know how to find it. With Bring Performance and its partner Watchful.ai, you can gain the best competitive intelligence insights for your business. App Competitive Intelligence More than learning about your own Apps and platforms, product intelligence involves discovering your competitors’ App developments to make smarter business decisions. […]

Self-care takes the spotlight: Beauty & Cosmetics Industry Analysis for 2022

Self-care takes the spotlight: Beauty & Cosmetics Industry Analysis for 2022

The popularity of the online Beauty and Cosmetics industry has been an uphill trend since 2009, following the rise of Youtube tutorials and Instagram makeup looks. The only recent hiccup was after the onset of the pandemic, which affected many other industries too, but beauty and make-up brands were able to recover almost immediately. Two […]

Where Can I Get Free Digital Marketing?

Person with long hair by the beach during sunset enjoying freedom

The digital marketing mix You need to spend money to make money. We’ve all heard that before, right? When you’re running a business, one of these spends is digital marketing. As a digital marketer in a small business, you need to spread your expenditure across a variety of channels. Below is a typical digital marketing […]

The Step-by-Step Guide to Market Research 

The Step-by-Step Guide to Market Research: How-Tos, Types, Templates

How-tos, Types and Templates So you’re about to start a business. Awesome! Before you start selling your product or service, though, it’s important to know what your customers want, what your competition is doing, and what trends you’ll need to keep up with.  The foundation of any successful business is the right data—collected through proper […]

Australian Restaurant Industry Analysis

Australian Restaurant Market Up 13% & 27% More Bookings

Restaurant web traffic up 13%, with 27% more bookings Website traffic growth and leads are essential for any business to succeed and grow. Understanding the digital channels that will deliver these is thus paramount to creating a digital strategy for market growth. In this quick post, we identify how digital marketing impacts restaurants, and show […]

Australian Cruise Industry Analysis

a large cruise ship sailing off with beautiful islands nearby

Website traffic is a common measurement of an industry’s health in the digital age. Take the retail industry, for instance. In the same way that more walk-in traffic at physical stores tends to create more sales, more people visiting a website suggests a higher propensity to purchase. Measuring the health of the cruise industry You […]