YouTube SEO

A trusted partner for comprehensive YouTube SEO services, dedicated to helping brands develop and achieve a multimedia online presence.

Bring delivers results-driven video SEO solutions, in line with our clients’ online marketing strategies and their audience needs.

What is YouTube SEO?

YouTube SEO is the process of optimising video content in order to boost its performance – not only on YouTube itself, but also in search engine results.

For individuals or companies running active YouTube channels as one of their primary online marketing tools, adding optimised videos daily or weekly can increase the videos’ chances of appearing in YouTube searches. This in turn helps boost the channel, and gives it more “authority” with the YouTube search algorithm. YouTube SEO thus attracts more views, encourages engagement in the comments, and increases channel subscribers.

YouTube SEO can also benefit entities that don’t have active video channels, centring their online marketing efforts around their own websites. In this case, publishing optimised ad hoc videos on YouTube can increase brand visibility, and drive visitors to their sites.

Bring YouTube SEO Services

We are specialists, with many years of experience of providing targeted, nuanced SEO in YouTube videos to enhance our clients’ channel visibility. Our team has a deep understanding of the YouTube algorithms, staying up to date with the latest changes. We use advanced YouTube SEO tools to create relevant videos that reach their intended audience, increase engagement and drive channel growth.

We also provide our clients with insights into individual video performance, to help hone future content. Bring has a proven track record of delivering measurable results. Our local expertise helps us to tailor content strategies and video content that resonate with Australian audiences, using the cultural references that are relatable, relevant and engaging. This also allows us to provide a more personalised service to our clients.

At the same time, we have the global experience to successfully work with Australian companies that have international footprints. We offer full-spectrum YouTube video SEO services to maximise our clients’ channel potential.

Keyword Research

YouTube SEO starts with researching the most popular search terms that the target audience is using to find the products, services or information that a client offers. These are the terms that drive the most traffic volume at any given time. We conduct thorough research and analysis to determine the most impactful keywords to use in the video content, to maximise online visibility with the right audience.

YouTube Channel Optimisation

We analyse our clients’ existing YouTube channels to find areas that need improving. This ranges from creating organised playlists under keyword-rich headings, to writing engaging channel descriptions, and optimising the channel’s main page layout.

YouTube Video SEO

We optimise every necessary element of a client’s video to ensure that it sends all the right signals to YouTube and the search engines for higher ranking, and thus more viewers. This includes seeding the video voiceover with the target keywords, as well as creating all the visible and background SEO information required, like titles, descriptions and tags. We seamlessly weave all of this into each video, for maximum effect on visitors and search engines.

Video Content Strategy Development

A strategically planned content strategy is key to YouTube SEO success. We work with our clients to develop a tailored approach in line with both brand aims and target audience needs. This provides a clear blueprint for content production, including topics, timelines, publishing schedules and key performance indicators. We constantly revisit this with our clients, in order to quickly respond to market developments or audience preferences. This helps ensure that video content remains fresh and relevant.

In-video Paid Search Management

Besides organic YouTube SEO, there are other ways of amplifying a video’s reach through paid advertising within the video. Our team is experienced in managing these kinds of targeted ad campaigns, whether it’s bumper ads, discovery ads or TrueView ads. These all help to increase video engagement, delivering more subscribers and generating leads.

Analytics and Reporting

We rigorously monitor our clients’ YouTube channels and individual videos, using detailed analytical methods to fully understand their performance. We create in-depth reports to provide insights into key metrics like engagement, length of views and viewer activity. This creates an overview of channel performance, allowing our clients to constantly adjust tactics for the highest return on investment.