Technical SEO

Trusted experts in optimising websites for peak performance to enhance online visibility, engagement and conversions.

Bring consults on all aspects of technical SEO to deliver tangible results, in line with your core business objectives.

What is Technical SEO?

Technical SEO refers to optimising all the technical backend elements of a website to improve performance in search engine rankings and create a satisfying user experience for visitors. It aims to ensure that a website conforms to all the search engine requirements to successfully crawl, index and rank a website.

Whereas other SEO activities like content optimisation and on-page optimisation focus on the visible elements, technical SEO goes a lot further. It looks under the hood at backend elements that aren’t visible to users, but that are essential both for search engine success and to improve user experience, ultimately improving engagement levels and conversion rates. Any technical issues can negate all other SEO efforts, which makes it a crucial focus area.

On the user experience side it emphasises aspects such as load times, functionality, link cohesion and mobile responsiveness. Search engines like Google take all of these into account when ranking websites. Ignoring technical SEO runs the risk of compromising rankings and losing potential customer audiences.

Bring Technical SEO Consultant Services

Bring has over two decades of experience as a specialised technical SEO consultant agency. We have deep knowledge of the particular challenges that technical SEO can pose. As the smallest technical problem can derail a website’s performance, we examine and analyse everything in fine detail, identifying and assisting with solving any problems, no matter how seemingly insignificant they may be.

Our comprehensive technical SEO consultant services ensure that all the necessary foundational website elements are correctly set up and function smoothly. We follow a proven methodology to create a technical SEO checklist to guide the optimisation.

In-depth SEO technical audit

The first step is to gain a clear picture of a website’s existing technical functionality, and to identify any bottlenecks or errors that could affect the website’s performance on search engines. We look for code errors that can prevent a search crawler from properly indexing pages, broken links that lead nowhere, or overly complex site or navigational structures that confuse search engine crawlers.

An SEO technical audit exposes the weak points that we need to address. This includes improving the site’s indexability, so that search engines index it accurately, and removing any barriers that could be preventing crawlers from accessing all the pages.

Technical SEO for Mobile Optimisation

Google has taken a mobile-first approach when ranking websites. It gives priority to websites that use technology to create interfaces that provide a seamless experience on mobile devices. This makes responsive design a crucial element, not only of technical SEO, but of best-practice principles too, as Google will promote websites with the best mobile adaptability. We evaluate and improve mobile performance to improve user engagement and search engine results.

Speed and Performance Enhancement

Search engines consider page loading speed to be a crucial ranking factor, and it’s obviously also an essential requirement for visitor satisfaction. Search engines monitor what’s known as “bounce rates”. If a person clicks through to the website but returns within a few seconds, Google concludes that the site wasn’t useful, and will begin to demote it. Slow loading pages can easily cause this. We examine every aspect that can affect page loading speed, like bloated code, images that haven’t been properly compressed, and server response time.

Structured Data and Schemas

We insert all the necessary schema mark-up and structured data segments into the code, which encourage search engines to feature a site more prominently. The aim is to appear in Google’s featured rich snippets, and in other important places on search results pages, like highlighted product images and business detail boxes.

Website Security Protocols

Search engines favour websites with strong security protection, giving higher rankings that have SSL certificates (secure socket layer protection). This encrypts all data transmission to and from the website to prevent unwanted intrusion, directing web traffic through a more secure HTTPS address. We ensure that these protocols are implemented, both to improve ranking and protect users.

Optimised Information Architecture

Website content must be well-structured and clearly denoted, so that users can navigate to what they want quickly and easily. Consequently search engines reward websites with intuitive information architecture. We analyse this and implement any improvements required to improve the user experience. This also helps direct visitors to the content that our clients most want them to see.

Technical SEO for Local Businesses

Localised SEO is another powerful component of our technical SEO services. Technical SEO considerations for localisation include creating localised schema, prompting search engines to highlight the website based on geolocation when someone searches.