Technical SEO Services

Bring Digital Performance are trusted experts in optimising websites for peak performance to enhance online visibility, engagement and conversions.

We consult on all aspects of technical SEO to deliver tangible results, in line with your core business objectives.

What is Technical SEO?

Technical SEO refers to optimising all the technical backend elements of a website to improve performance in search engine rankings and create a satisfying user experience for visitors. It aims to ensure that a website conforms to all the search engine requirements to successfully crawl, index and rank a website.

Whereas other SEO activities like content optimisation and on-page optimisation focus on the visible elements, technical SEO goes a lot further. It looks under the hood at backend elements that aren’t visible to users, but that are essential both for search engine success and to improve user experience, ultimately improving engagement levels and conversion rates. Any technical issues can negate all other SEO efforts, which makes it a crucial focus area.

On the user experience side it emphasises aspects such as load times, functionality, link cohesion and mobile responsiveness. Search engines like Google take all of these into account when ranking websites. Ignoring technical SEO runs the risk of compromising rankings and losing potential customer audiences.

Bring Digital Performance Technical SEO Consultant Services

 

Bring Digital Performance has over 25 years of experience as a specialised technical SEO consultant agency. We have deep knowledge of the particular challenges that technical SEO can pose. As the smallest technical problem can derail a website’s performance, we examine and analyse everything in fine detail, identifying and assisting with solving any problems, no matter how seemingly insignificant they may be.

Our comprehensive technical SEO consultant services ensure that all the necessary foundational website elements are correctly set up and function smoothly. We follow a proven methodology to create a technical SEO checklist to guide the optimisation.

In-depth SEO Technical Audit For Search Crawlers

The first step is to gain a clear picture of a website’s existing technical functionality, and to identify any bottlenecks or errors that could affect the website’s performance on search engines. We look for code errors that can prevent a search crawler from properly indexing pages, broken links that lead nowhere, or overly complex site or navigational structures that confuse search engine crawlers.

An SEO technical audit exposes the weak points that we need to address. This includes improving the site’s indexability, so that search engines index it accurately, and removing any barriers that could be preventing crawlers from accessing all the pages.

Technical SEO for Mobile Optimisation

Google has taken a mobile-first approach when ranking websites. It gives priority to websites that use technology to create interfaces that provide a seamless experience on mobile devices. This makes responsive design a crucial element, not only of technical SEO, but of best-practice principles too, as Google will promote websites with the best mobile adaptability.

We evaluate and improve mobile performance to improve user engagement and search engine results.

Speed and Performance Enhancement

Search engines consider page loading speed to be a crucial ranking factor, and it’s obviously also an essential requirement for visitor satisfaction. Search engines monitor what’s known as “bounce rates”. If a person clicks through to the website but returns within a few seconds, Google concludes that the site wasn’t useful, and will begin to demote it.

Slow loading pages can easily cause this. We examine every aspect that can affect page loading speed, like bloated code, images that haven’t been properly compressed, and server response time.

Structured Data and Schema Markup

We insert all the necessary schema markup and structured data segments into the code, which encourage search engines to feature a site more prominently. The aim is to appear in Google’s featured rich snippets, and in other important places on search results pages, like highlighted product images and business detail boxes.

Website Security Protocols

Search engines favour websites with strong security protection, giving higher rankings that have SSL certificates (Secure Socket Layer protection). This encrypts all data transmission to and from the website to prevent unwanted intrusion, directing web traffic through a more secure HTTPS address.

We ensure that these protocols are implemented, both to improve ranking and protect users.

Optimised Site Architecture Structure

Website content must be well-structured and clearly denoted, so that users can navigate to what they want quickly and easily. Consequently search engines reward websites with intuitive information architecture. We analyse this and implement any improvements required to improve the user experience.

This also helps direct visitors to the content that our clients most want them to see.

Technical SEO for Local Businesses

Localised SEO is another powerful component of our technical SEO services. Technical SEO considerations for localisation include creating localised schema, prompting search engines to highlight the website based on geolocation when someone searches.

Frequently Asked Questions About Our Technical SEO Service Offering

How Can Your Technical SEO Audits Help Improve My Search Engine Rankings and Exposure in AI Search?

Our technical SEO audits can directly improve rankings by identifying and fixing foundational website issues. We ensure your site is easily understood by:

• Search Engines
  • Google
  • Bing
  • Yahoo
• AI Models:
  • GPT / ChatGPT (OpenAI)
  • Gemini (Google)
  • Claude (Anthropic)
  • Llama 4 (Meta)

When done, this can boost visibility, authority, and your readiness for generative AI search experiences.

What Is Schema Markup And How Does It Benefit My Website In Search Results?

Schema markup is a code that provides explicit context about your content to search engines. We implement it to help you earn rich snippets – like reviews and FAQs – in search results, which increases click-through rates and makes your listings more appealing.

How Do You Keep Up With Evolving Search Engine Algorithms?

Bring Digital Performance stays ahead of algorithm changes through continuous industry monitoring, participation in SEO communities, and rigorous testing. Our team is dedicated to ongoing education, ensuring our strategies are always aligned with the latest best practices from Google and other engines.

How Long Does It Take To See Results From Technical SEO Improvements?

It is possible to see results from technical SEO in as little as a few weeks for minor fixes, while more significant changes may take two to four months or more. The timeline depends on the scale of the issues and search engine crawl frequency.

What Are The Most Common Technical SEO Issues Affecting My Website?

The most common issues we find are: 

• slow page speed
• poor mobile usability
• crawl errors
• improper use of Javascript
• unoptimised site structure
• improper use of canonicals,
• 404 pages, and 
• thin or duplicate content. 

These problems (and others) can severely hinder your website’s ability to rank effectively in search results.

Can A Technical SEO Agency Help Improve My Website’s Page Speed And Performance?

Yes, technical SEO is essential for improving page speed. We focus on:

• optimising images
• leveraging browser caching
• minifying code, and 
• upgrading server response times 

Improving these can help enhance user experience and meet Google’s Core Web Vitals performance standards.

How Does Mobile Optimisation Impact My Search Engine Rankings?

Mobile optimisation is a critical ranking factor because Google uses mobile-first indexing. 

A poor mobile experience directly harms your rankings, while a responsive, fast mobile site significantly boosts visibility and user engagement on all devices.

What Is an XML Sitemap And Why Is It Important For My Site?

An XML sitemap is crucial for discoverability, as it acts as a roadmap for search engines. It helps them find, crawl, and index all your important pages efficiently, ensuring your content doesn’t get overlooked, especially on large websites.

How Do You Handle Crawl Errors And Fix Indexation Problems?

Bring Digital Performance systematically fixes crawl and indexation errors by first identifying their root cause using tools like Google Search Console. We then resolve issues such as 404s, incorrect robots.txt directives, and noindex tags to ensure proper site crawling.

How Does JavaScript Impact My Website’s SEO And Search Engine Crawlability?

We ensure your JavaScript is properly implemented so search engines can crawl and index dynamic content. Improperly coded JavaScript can hide content from crawlers and harm your rankings significantly.

Will Technical SEO Improvements Help My Website Rank For More Keywords?

Absolutely, technical SEO helps you rank for more keywords and improve visibility across search platforms. 

By improving your site’s architecture, crawlability, and authority, we enable search engines to discover and index more of your content, expanding your overall keyword footprint and organic visibility.

How Does Technical SEO Differ From On-Page SEO?

Technical SEO focusses on your website’s foundation, like site speed, crawlability, and security. In contrast, our on-page SEO service concentrates on optimising individual page content, such as keywords, headings, and meta descriptions, to target specific search queries.

How Do You Handle Complex Issues Like Duplicate Content And Canonicals?

We resolve duplicate content issues by implementing canonical tags to specify the preferred URL version for indexing. Our team conducts thorough audits to find all instances of duplication and ensures the correct signals are sent to search engines.

How Will We Track The Impact Of Your Technical SEO Services?

We track impact through comprehensive, transparent reporting. Our reports include key metrics for your website.