SEO Content Planning

Over two decades of experience at the forefront of search engine content planning, for local and international companies.

Bring develops a comprehensive, responsive SEO content strategy that aligns your business aims with your audience needs to drive measurable results.

What is SEO Content Planning?

SEO content planning is also known as content marketing strategy. Google and other search engines rank websites based on the authority they perceive them to have on a particular topic or in a certain industry. One of the chief factors in this is the amount of regular, fresh and informative content they publish.

H2: Bring SEO Content Planning Services

SEO content strategy is far broader than creating a content planning template of topics to write and publish. It’s an in-depth process that requires customer research, understanding user intent when they search, creation of SEO content, and carefully selected publishing and distribution.

The content then also has to be marketed in specific channels to attract attention. The performance of each piece of content (a blog article, for example), must be tracked and analysed, to provide feedback for future content enhancements.

Website Content Audit

Our first step in the content marketing SEO process is to gain a full understanding of any gaps or opportunities in a client’s existing content. We thoroughly analyse metrics to identify what content is working and what isn’t, and the reasons for it. The content must be user-centric, not too self-promotional. We also check whether all the basic SEO elements are in place.

Developing Audience Personas

Audience understanding is central to a successful content marketing strategy. We work with our clients to create detailed personas within their target audiences. If their product is CMS software, for instance, we would create a persona for each potential type of user: a salesperson, a call centre agent, a business analyst, and so forth.

We evaluate these personas in terms of their pain points that the client’s product can resolve, their usability preferences, and the way they search for information. These personas then inform each piece of content, ensuring it’s highly targeted to their specific interests and needs.

Keyword Research

It’s critical to know what the client’s target market is searching for when they’re looking for the goods or services it provides. It’s even more important to understand the intent behind their search. We conduct comprehensive research to find the keywords that will have the highest impact on search results, traffic volume and visitor engagement.

SEO Content Pillars

SEO content pillars are the cornerstones of SEO content planning. These are umbrella content themes that align with audience needs. They provide the foundation for specific article topic generation. Each article linked to the theme reinforces the client’s authority in the eyes of Google and the like. We help companies develop their content pillars, and create the information architecture to quickly and easily guide visitors to the topics that interest them.

Content Schedule

Based on these pillars, we develop a detailed content schedule of topics, article deadlines, content formats and publication timelines. This structured approach is important to maintain consistent brand visibility, and to provide a single source of reference for everyone involved in the project.

On-page Content Optimisation

Each piece of content needs to be optimised to perform as well as possible on search engine results pages. We seamlessly use the keywords identified during the research process in the copy, so that it reads naturally while also sending the right signals to the search engines. We also optimise meta descriptions and other on-page elements to enhance visibility and engagement.

Publishing and Distribution

Content distribution is key to any SEO content strategy. We use every relevant online channel to publish content for our clients, in order to improve search engine authority. These are tailored to each user persona. Some are better served through email marketing, some via social media. We help ensure the content reaches the right audience in the right way, at the right time.

Performance Analysis and Reporting

Data plays a critical role in our approach to SEO content planning. We track all the most useful metrics, like search engine ranking changes, organic traffic volume, bounce rates and conversion rates. Analysing this data allows us to monitor the strategy’s effectiveness, and to find actionable insights that we can use to constantly improve performance.

Why Choose Bring For SEO Content Planning?

Partnering with us as an SEO content marketing agency can deliver significant results for businesses, whether they serve the Australian market or have international operations. Together we develop a comprehensive content plan that delivers actual results:

• Improved Brand Visibility: regular, original content helps ensure that your brand constantly appears in search results and on platforms like LinkedIn.
• Better Audience Engagement: by creating highly targeted content that resonates with your audience, we help drive more engagement and interaction, boosting brand loyalty in the process.
• Higher Conversion Rates: useful and informative content that addresses your audiences pain points and other needs, creates a bond of trust that encourages conversions.
• Cost-Effectiveness: SEO content planning produces long-term value. It’s far cheaper to boost organic search rankings and gain more visitors this way, compared to expensive online ad campaigns.
• Brand Authority: by continually providing valuable content, your business becomes a trusted authority in its field, both in the eyes of search engines and with your target audience.