Local SEO Services

If you want to be more visible to customers in your own area, you need to take action to gain your own prominence local search engine results pages (SERPs).

Local SEO (Search Engine Optimisation) helps your site appear precisely when customers in your vicinity search for nearby businesses, ready to buy or order your service.

Bring Digital Performance’s work on Local SEO can help you beat the competition when potential local customers search for your offerings, and help you feature prominently on search results pages, Google business profiles and maps.

What Is Local SEO?

Local SEO comprises a set of best-practice tactics to improve a company’s visibility in location-based search results. Particularly when people search on their phones, Google uses the person’s location to show them the nearest businesses that provide what they’re looking for.

While traditional SEO is aimed at improving a website’s rankings in the standard lists on search engine results pages (SERPS), local SEO targets the display areas reserved for the nearest geographical results.

This also works when someone includes their suburb in a search phrase or asks for specific products or services “near me”. Google uses proximity, location signals, search term relevance, brand prominence and online reputation in deciding what companies to display in these high visibility places. Thus, local SEO focuses on enhancing website performance in these parameters. Here’s a breakdown of specific local ranking factors.

Google Business Profile

This is what drives a website’s appearance in Google’s featured local results displays. It’s effectively a digital storefront containing all the necessary details about a business. This includes the location, how far away it is from the searcher’s location, operating hours and contact details. It will also show photos and customer reviews if available. 

This not only makes the business highly visible to the customer; it also conveys authority and trust by being so prominently recommended by Google.

Local SEO fully optimises this profile with accurate, up-to-date information that aligns with the website’s content.

Ranking in Local Search Engine Results Pages

Local SERPS have a different format to traditional ones. They typically contain a visual “pack” of three business listings derived from Google Maps. Underneath are organic results based on the user’s location. These are especially used for searches on mobile devices.

With location as the primary driver, these results not only include business websites, but any nearby physical businesses. This adds proximity to the searcher as a new ranking factor, besides traditional signals like content relevance and online authority.

NAP Location Signals

NAP signals (name, address, phone number) explicitly tell search engines where a business operates. They’re typically featured in the many online business directories, on social media platforms and on aggregation websites. The key is to maintain consistency between them, and with the details on the company’s own website. Inconsistent information not only confuses customers; it also negatively impacts appearance in local search results.

On-page Content Optimisation

On-page website content also plays a crucial role in local SEO. It should tell search engines exactly where the business operates and the services offered in the area. It’s also important to ensure that the content matches the searcher’s intent.

For example, a search for “coffee shop near me” could mean that the person is either looking for a place to have coffee, or a place to buy coffee beans. The website content needs to clearly make these distinctions clear.

Trust Signals: Reviews and Local Authority

Positive customer reviews directly impact website sales conversions. They also boost local search rankings. Search engines look for authentic, quality reviews. They take the number of such reviews into account and how recent these are. They also look for fresh reviews to indicate ongoing positive sentiment. 

It’s about more than just accumulating reviews, however. The search engines monitor overall star ratings and consistent review activity. Professional responses to reviews or issues are examined too. This is supplemented by review signals from other platforms like social media and online forums. This provides the search engines with “social proof” of the website’s relevance, popularity, authority and brand reputation.

Local SEO needs to focus on all the above elements to create a unified view for the search engines that ensures sustained visibility and encourages prominent SERP placement.

How Can Local SEO Help My Business?

Local SEO helps your business by targeting the right customers at the precise moment they are actively looking for a company nearby, which accelerates the sales funnel.

The power of local SEO lies in its ability to target the right customers at the precise moment that they are actively looking for a company nearby from which to buy specific goods or services. These are people who are already far down the sales funnel. This provides several tangible benefits.

Heightened Visibility to Customers Ready to Buy

Local search is usually motivated by high intent. When people search for specific goods or services in a specific location, they’re most likely not casually browsing. They’ve closed the gap between discovery and action. They’re ready to buy. 

Local SEO helps ensure that a company appears on-screen exactly at this moment of heightened intent.

For instance, Google Business Profile placement makes the business prominently visible in high-conversion positions before customers explore the rest of the search results.

Better Quality, More Qualified Leads

Website traffic without conversion is simply window-shopping. Local SEO is about enticing the right people at the right time.

A few factors heavily influence this ability:

• Immediate need
• Relevance
• Proximity
• Availability
  

Local SEO delivers more qualified sales leads and higher conversion rates. It ticks all four boxes.

Potential customers don’t need as much convincing and are much more likely to buy something. This boosts conversion rates, increases revenue and provides strong return on SEO investment, amortizing the expenditure faster.

Sustainable Growth Without Constant Expenses

Done properly, organic SEO delivers increasing returns over time as the website continuously garners online authority with the search engines.

As this authority solidifies, online visibility becomes more prominent and stable, producing ever more ROI for the SEO spend.

It’s also more cost-effective than using paid advertising, simply because the moment you stop spending, your ads disappear.

By contrast, an initial investment in a thorough SEO strategy produces sustainable growth without any significant additional costs. It’s important to monitor and tweak the strategy, but local SEO is ultimately an asset building model, rather than relying on expense-based marketing.

Advantage in Competitive Markets

Successfully placing a website in the most highly visible positions on the SERPS, AI Search and Google Map results creates a potent visibility advantage over competitors.

• See our AI Search optimisation services

Focusing on local SEO for these purposes allows businesses to out-perform larger competitors in specific locations.

This is amplified if the company operates in a niche industry where it’s easier to establish dominance. Repeated exposure in such prominent places on the SERPS also helps create credibility and trust, encouraging searchers to click on the website link.

It’s also the ideal way to maintain visibility in the face of aggressive paid advertising by a competitor.

Improved Brand Perception and Trust

This links to the previous point. When a business website appears consistently across a wide range of online resources, such as local business listings on the SERPS and Google Maps, human nature kicks in and the website is perceived to be more legitimate, more established and reliable, and more popular with customers.

This primes visitors for buying behaviour before they even reach the website.

Better Performance on Mobile Devices and Voice Search

These days the majority of local searches are done on mobile devices, often using voice capabilities like Siri and Google Assistant.

By focusing on voice search, local SEO optimises businesses to take advantage of voice-commanded search queries, tap-to-search functions, map-based navigation and mobile search results presentation.

This is a powerful way of aligning website visibility with modern consumer behavioural trends. By doing so, the user experience is seamless, familiar and compelling.

How Can Bring Digital Performance Help Our Local SEO Optimisation?

Bring provides structured, strategic local SEO services based on deep knowledge, the most up-to-date research and decades of experience. We emphasise aligning optimisation with your business objectives to drive engagement and conversion, not merely improving your website’s search engine rankings.

Successful local SEO isn’t about simply ticking the right boxes. We treat ii as a system of interconnected performance levers that improve visibility, authority and revenue. This comprises several aspects.

Strategic Discovery and Opportunity Mapping

Effective local SEO implementation requires an understanding of a website’s current shortcomings and where opportunities exist. We create a tailored roadmap of prioritised steps to uncover these.

We look at:

• How potential customers currently search for your offerings
• Which locations have the most prominent current visibility
• Which locations have an unfulfilled demand
• Where competitors have a strong foothold
• Weaknesses and overlooked areas that can be exploited

Google Business Profile Optimisation

We turn your Google Business Profile into an active performance asset instead of just providing static information.

We optimise the business categories in which your website appears and ensure that your listing information aligns accurately with your offerings.

We can develop an image-based visibility strategy, complete with photo upload scheduling. We setup, track and report on analytical insights, using them to further refine a dynamic content strategy.

Our services also cover policy compliance and spam risk mitigation.

Technical Local SEO Implementation

Certain technical qualities are foundational to successful local SEO.

We ensure that your website is easily crawlable by search engines, removing any code impediments. We create clear location signals using the correct structure that search engines require to properly digest and index website content. This ensures that indexing issues don’t compromise website visibility.

We also check that all the core web performance metrics are up to speed with the latest standards, and that the website offers a satisfying mobile user experience to further encourage conversions.

• See our Technical SEO services offering

Local SEO Focused on Conversion

Local SEO is designed to go beyond website traffic generation. Its aim is to create quality leads, increase conversions and boost sales performance.

Our goal isn’t to generate more visits to our clients’ websites –  it’s to generate more business for them.

We use a number of methods to achieve this, including:

• Home page optimisation
• Landing page optimisation
• User behaviour analysis
• Local conversion tracking
• Call tracking integration
• Lead source attribution

Local Content and Location Information

We create content that’s designed to perform effectively in local search contexts.

This includes developing service pages that are mapped to geographic intent, with supporting articles that reinforce authority, competence and customer-centricity. This content serves the dual purpose of improving both local SEO visibility and user conversion.

• Our SEO content planning solution 

Enhancing E-E-A-T and Local Authority

We actively work to establish your business as the experienced local expert. 

Our strategy aligns your digital presence with Google’s E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) standards. 

This involves optimizing author profiles, securing high-quality local links, and ensuring every content piece clearly demonstrates your team’s superior knowledge. 

By solidifying your reputation and authority across the local ecosystem, we build foundational trust that leads to higher search placements and increased customer confidence.

Local Link Acquisition & Authority Building

Local SEO success requires online endorsement from high-quality, relevant sources. 

We execute hyper-local outreach strategies to secure valuable backlinks from local news outlets, community organizations, and trusted business partners. 

These local links serve as powerful authority signals to Google, significantly boosting your website’s domain strength, improving organic rankings, and increasing prominence in competitive local search results.

Third-party Citation Control

We manage both structured and unstructured citation sources, checking that your business information stays consistent throughout the local search ecosystem.

We handle business directory information distribution and data aggregator alignment. We also look for and correct inaccurate listings and remove conflicting information to ensure complete consistency across all information sources that mention your company.

This prevents customer confusion and improves local ranking stability. 

Local Review Reputation And Support

We systematically encourage and monitor online reviews across a variety of platforms that have an impact on local rankings and user decision making. The goal is to leverage customer reviews as conversion assets.

This includes automating review solicitation in a compliant way and improving customer response methods. We track sentiment trends to manage and protect brand reputation, advising on how to provide customer feedback where necessary.

We transform reviews from unmanaged commentary into an operational commercial communications channel.

Frequently Asked Questions About Local SEO

What Is A local SEO audit?

A local SEO audit provides a comprehensive diagnostic snapshot of how well your business and its website is currently performing across the entire local search environment.

It assesses your Google Business Profile, looks at your Google Maps visibility and how well your site is ranking in organic search results. It also checks the accuracy of your business citations, looks at your review framework and examines your positioning compared to your competitors.

The idea isn’t merely to look for and fix errors. The aim is to reveal current performance levels and why your site is performing in this manner. Audits also identify opportunities for improvement.

We identify location conflicts, conversion bottlenecks, visibility suppression issues and engagement weak points.

Audits serve as blueprints for future local SEO planning.

How Long Does It Take To Get Rresults From A Local Search Campaign?

This depends on a number of variables, including:

• Your current site visibility level
• The historical strength of your domain and its associated authority
• The latest market demands
• Levels of competition

If you’re operating in a low competition environment, it’s possible to see improvements in local search listings within a few weeks.

Noticeable results take longer to appear in more competitive environments – three to six months is a reasonable expectation. Local SEO isn’t a magic bullet. Its power lies in organically gaining strength over time.

Early wins typically come in the form of business listing consolidation, clearing bottlenecks and fixing technical issues. As online authority grows through optimised content, more positive reviews and constant refreshment, so do visibility, prominence and meaningful business results.

Can Bring Digital Performance Help My Business Get More Positive Online Reviews On GBP And Other Platforms?

Yes. Our approach to customer reviews follows a structured process of encouragement, rather than simply waiting for reviews to arrive.

We help your business to implement systems that help persuade satisfied customers to leave reviews across all the channels in which you operate, including your Google Business Profile. We make sure to use only ethical solicitation methods. As a result you’ll experience consistent growth in review volume across the most important platforms that you prioritise.

These reviews can increase conversions while complying with platform policies on authenticity and transparency.

Can Bring Digital Performance Help Our Business Rank In Multiple Locations?

It’s possible to implement multi-location local SEO, although this requires a discreet strategy for each location.

You need to avoid content cannibalisation and duplicate content that can result in search engine penalties. You also don’t want to dilute the effectiveness of your overall local SEO strategy through overlaps or wasted effort.

Bring promotes multi-location local SEO visibility through:

• Dedicated pages for each location, fully differentiated from each other 
• Careful citation expansion
• Segmentation of review streams
• Individual brand messaging matched to each locale
• Hyper-local link acquisition

How Much Does A Local SEO Campaign Cost?

This varies, depending on several factors. Rather than fixed packages, Bring Digital Performance offers bespoke local SEO campaigns tailored to your specific business objectives and the opportunities you’re looking to benefit from. Pricing takes the following into account:

• How many locations require local SEO
• The competitive environment in your industry
• The technical complexity involved
• How much and what type of content you need
• The management and reporting schedules you prefer
• The scale of link acquisition efforts

What Types Of Businesses Benefit Most From Llocal SEO Services?

Local SEO can benefit any kind of business. In its simplest form all it does is recommend specific companies within close proximity of the searcher. It could be a supermarket, a hotel or an optician – the principles and benefits are the same.

Retail stores, automotive services, plumbers, electricians, professional services… no matter what your company does, you can take advantage of local SEO to boost your online presence, attract new customers and increase your bottom line.

Does Bring Digital Performance Provide Local SEO Services Across All Of Australia?

Yes, we are a nationwide supplier of local SEO services.

We’ve been around since the earliest days of SEO, delivering results for our clients all over Australia with clarity and integrity. We structure campaigns to match specific local search dynamics.

Among other places, we service:

• Sydney
• Melbourne
• Brisbane
• Perth
• Adelaide
• Gold Coast
• Sunshine Coast
• Newcastle
• Canberra
• Hobart
• Darwin

How Do You Measure And Report On The Success Of Local Search Campaigns?

We use digital and visibility metrics combined with commercial outcomes to provide a holistic view of campaign success. We focus on business impact, not superficial search rankings. 

Some of these metrics are:

• Map ranking position tracking: analysing the effectiveness of Google Map optimisation.
• Organic local visibility: actual ranking in local SEO search results.
• Contact and form submission tracking: aids conversion success rate measurement.
• Business profile engagement: provides insights into the effectiveness of Google Business Profile content.
• Location-level traffic: measuring how much traffic is attributable to local SEO efforts.