Google Ads Management and PPC Services

Comprehensive Google ads management services that deliver optimal budget ROI – from SMEs to corporates.

Bring has over 25 years of local and international expertise, crafting successful Google ads campaigns tailored to your specific business strategy and aims.

What Are Google Ads?

Google ads is a form of paid search advertising and is also known as Search Engine Marketing (SEM). It involves using platforms like Google AdWords to display ads at the top of search results pages.

It’s one of the most effective ways of competing in the digital marketplace. This requires the right strategy and continuous monitoring and management. However it delivers tangible and measurable results. It can attract highly targeted traffic, increasing leads and improving conversions. Successful Google ads management requires deep knowledge and experience, as paid search campaigns are complex, and need continuous optimisation.

Bring helps brands stand out in this highly competitive space.

Google Ads Management Services Tailored To Business Aims

Bring Digital Performance provides comprehensive Google ads management services, partnering with businesses to create ad campaigns that strike the right chord with local or global customers. We craft tailored strategies that align with our clients’ business objectives. Our paid search experts implement these diligently, adjusting as necessary to get the optimal value for ad spend.

We work collaboratively, feeding back performance reports to further refine ad marketing strategies in real time. Our long experience has given us insights into the Australian market, which we bring to bear to deliver real value to our clients.

Based in Melbourne, Bring Digital Performance is an agency that serves businesses across the Australia. Our track record of success makes us grateful to be counted among Australia’s foremost search engine marketing agencies.

How We Manage Google Ads

We follow a tried and true process that prioritises understanding not only our clients’ paid search goals, but also their broader marketing approach, and the deeper business strategies that drive it.

Whether it’s for generating leads, driving sales conversions or increase brand awareness, we can design a bespoke Google ads plan for any business, in any industry.

Keyword Research and Intent Analysis

The key to successful Google ads marketing optimisation is knowing what search terms potential customers use when searching online. We use advanced keyword research and analysis tools to discover the best-performing keywords in the relevant market, to use in paid search campaigns.

We focus on the buying intent behind the searches, to align ads with customer desires, ensuring they reach the right audience at the right time. The aim is to encourage click-throughs from pre-qualified potential customers.

Persuasive Copy and Visuals

Our team is skilled and experienced in the combination of art and science that go into creating compelling copy for paid search ads – combined with impactful visuals that resonate with target audiences.

We employ A/B testing to isolate the most effective combinations of copy and creative. Then we continue to refine the ads so that they’re always fresh and up to date with consumer trends.

Bidding Strategies and Budget management

Smart Google ads marketing is about more than merely buying paid search ads based on keywords. We know how to manage budgets wisely. Using specialised bidding strategies, we maximise the ROI from SEM spend.

Our automated tools and manual expertise allow us to prioritise opportunities that offer the highest value. This is a continuous process of search engine marketing analysis and fine-tuning.

Google Ads Optimisation

By tracking metrics like click-through rates, conversion rates, and the cost per click, we continuously refine optimisation tactics daily.

Paid search is a fiercely competitive arena that demands constant monitoring and tweaking to succeed without wasteful spending. This helps ensure that campaigns keep pace with market conditions and evolving customer trends. We provide regular reports that clearly show how well a search engine marketing campaign is performing.

Frequently Asked Questions About Our Google Ads Management Services

What Is Google Ads Management?

Google Ads management is the process of creating, optimising, and monitoring paid search campaigns on Google’s advertising platform.

Professional PPC management includes keyword research, ad copywriting, bid optimisation, conversion tracking, and ongoing performance analysis to maximise ROI and reduce wasted ad spend.

How Much Does Google Ads Management Cost In Australia?

Google Ads management fees in Australia vary depending on campaign complexity, ad spend levels, and the scope of services required. This management fee is separate from your actual advertising budget. Contact Bring Digital Performance for a tailored quote with transparent pricing, no hidden costs, and no long-term lock-in contracts.

What Is The Difference Between Google Ads Management And PPC Management?

PPC (pay-per-click) management encompasses all paid search platforms including Google Ads, Microsoft Ads, and social media advertising.

Google Ads management specifically focuses on Google’s advertising network, including:

• Search
• Display
• Shopping
• YouTube
• Performance Max campaigns

Many agencies use these terms interchangeably when Google is the primary platform.

What Is Included In Your Google Ads Management Services?

Our Google Ads management services include:

• comprehensive account audits
• campaign strategy development
• keyword research
• ad copywriting
• bid management
• conversion tracking setup

We also provide landing page optimisation recommendations, A/B testing, monthly performance reporting, and dedicated account management with regular strategy calls to ensure optimal campaign performance.

How Long Does It Take To See Results From Google Ads With Your Agency?

Most businesses see initial results within 2-4 weeks of launching Google Ads campaigns. However, meaningful optimisation and peak performance typically require 60-90 days of data collection and testing.

Our PPC management approach focuses on continuous improvement, with ongoing refinements to maximise your return on ad spend over time.

Do You Manage Google Shopping Ads And Performance Max Campaigns?

Yes, our Google Ads management services include Google Shopping campaigns and Performance Max campaigns for e-commerce businesses.

We optimise product feeds, implement strategic bidding, create compelling product imagery, and leverage Google’s AI-driven Performance Max to reach customers across Search, Display, YouTube, Gmail, and Discover simultaneously.

How Does Bring Digital Performance Measure Google Ads Success And ROI?

We measure Google Ads success through key performance indicators including:

• cost per acquisition (CPA)
• return on ad spend (ROAS)
• conversion rate
• click-through rate (CTR), and;
• quality score

Our paid search management prioritises revenue and profit metrics over vanity metrics, tracking actual business outcomes aligned with your specific goals.

Can You Take Over An Existing Google Ads Account?

Yes, we specialise in taking over and optimising existing Google Ads accounts.

Our process begins with a comprehensive account audit to identify wasted spend, poor-performing keywords, and optimisation opportunities. We then restructure campaigns, improve ad copy, refine targeting, and implement conversion tracking to dramatically improve your paid search performance.

What Industries Do You Provide Google Ads Management For?

We provide Google Ads management services for diverse industries across Australia including:

• e-commerce
• professional services
• healthcare
• education
• finance
• home services
• SaaS
• manufacturing, and;
• B2B companies

Our PPC specialists develop customised paid search strategies tailored to your industry’s unique customer journey, competition level, and conversion patterns.

How Often Will You Optimise My Google Ads Campaigns?

Our Google Ads management team actively monitors and optimises campaigns daily, with strategic adjustments made weekly based on performance data. This includes bid adjustments, negative keyword additions, ad copy testing, audience refinements, and budget reallocation.

Monthly comprehensive reviews ensure alignment with business goals and identify new growth opportunities.

Do You Provide Landing Page Services With Google Ads Management?

Yes, landing page optimisation is critical to Google Ads success.

While our core PPC management service includes landing page recommendations and conversion rate optimisation guidance, we can also design and develop custom high-converting landing pages. Proper landing page alignment significantly improves Quality Score, reduces cost per click, and increases conversion rates.

What Is The Minimum Ad Spend Required For Google Ads Management?

The minimum ad spend required for Google Ads campaigns varies depending on your industry, competition levels, and business goals. Higher budgets allow for more comprehensive data collection, competitive keyword bidding, and meaningful testing across multiple campaign types.

Contact Bring Digital Performance to discuss your specific requirements and learn how our PPC management fees are structured to deliver cost-effective paid search results.

How Does Bring Digital Performance Handle Google Ads Conversion Tracking?

We implement comprehensive conversion tracking using Google Ads conversion tags, Google Analytics 4, and Google Tag Manager.

Our paid search specialists track multiple conversion actions including form submissions, phone calls, purchases, downloads, and custom events. Accurate tracking enables data-driven optimisation and clear ROI reporting for all PPC campaigns.

What Makes Your Google Ads Management Services Different From Competitors?

Bring Digital Performance combines technical PPC expertise with strategic business thinking.

Unlike agencies focused solely on clicks and impressions, our Google Ads management prioritises profit and business growth. We provide transparent reporting, direct access to senior strategists, Australian-based support, and customised strategies that align paid search with your broader marketing objectives.

Does Bring Digital Performance Help With Google Ads For Local Businesses?

Absolutely! Our Google Ads management services include specialised local campaign strategies using location targeting, Google Maps ads, call extensions, and location extensions.

We optimise for local search intent, manage Google Business Profile integration, and implement call tracking to ensure your PPC investment drives foot traffic and local customer acquisition.

Do You Offer Google Ads Audits Before Committing To Management?

Yes, Bring Digital Performance provides comprehensive Google Ads audits to assess current account performance, identify optimisation opportunities, and estimate potential improvement.

Our detailed PPC audit examines campaign structure, keyword strategy, ad copy effectiveness, conversion tracking accuracy, wasted spend, and competitive positioning, delivered with actionable recommendations regardless of engagement.

How Do You Stay Updated With Google Ads Changes?

The Bring Digital Performance team maintains Google Ads certifications, Premier Partner status, and participates in exclusive Google training programmes.

We actively test beta features, monitor industry publications, attend digital marketing conferences, and maintain direct relationships with Google representatives. This ensures our PPC management strategies leverage cutting-edge paid search tactics and platform updates.

What Reporting Do You Provide For Google Ads Management?

We provide monthly performance reports including spend analysis, conversion metrics, ROAS, campaign-level performance, keyword insights, and strategic recommendations.

Reports are delivered via customised dashboards with real-time access, supplemented by monthly strategy calls. Our transparent PPC reporting focuses on business outcomes, not just advertising metrics, ensuring clear accountability.

Can Google Ads Work For B2B Companies With Long Sales Cycles?

Yes, Google Ads is highly effective for B2B companies when managed strategically.

Our PPC management approach for complex B2B sales includes targeting high-intent keywords, implementing remarketing campaigns, creating educational content offers, tracking multi-touch attribution, and optimising for lead quality over volume. Paid search accelerates pipeline development throughout extended buying cycles.