Entity SEO

SEO specialists with more than two decades of experience working alongside a wide range of trusted brands.

Bring manages all aspects of entity SEO to elevate your brand’s online authority and create more prominence in search results.

What is Entity SEO?

Entity SEO involves how search engines understand semantic relationships between concepts. For many years, Google has been refining its algorithms so that they can better understand page content, context and user intent when searching. As far back as 2003, it patented a method of “latent semantic indexing” to help its crawlers return more accurate search results that match what users are looking. Today, it has massive databases and knowledge maps that allow it to better interpret a user’s search intent and deliver more accurate, relevant search results.

Entity SEO allows businesses to position themselves as recognised and authoritative entities in the eyes of search engines. To optimise websites to match these parameters and requirements, entity SEO uses a combination of semantic intent, structured data, and authoritative content.

Bring Entity SEO Services

As an expert entity SEO agency, we are able to leverage the latest methods to create customised strategies that encapsulate our clients business goals, and meet the expectations and needs of their target audiences.

We help our clients to position themselves in ways that improve online visibility in both global and local search results pages, creating authority for their brands. The goal is always to improve search engine rankings, increase click-through rates, and attract visitors to interact and engage more with the website.

We understand regional search patterns in Australian industries, and constantly stay abreast of changes in local consumer behaviour. We also help international Australian brands to improve their global online performance, and maximise their online impact.

Semantic Content Optimisation

Publishing the right content is the key to successful entity SEO. We research our clients’ target audiences to understand their needs and tastes, and create optimised content that meets these. We place great emphasis on search intent, to ensure that the content matches what potential customers are searching for and, importantly, why they are searching.

We apply advanced information architecture techniques to structure the content in an intuitive way for visitors to access. This also helps search engines to accurately index the content, allowing them to prioritise the website in their rankings for specific search terms.

Structured Data Implementation

Structured data is also known as schema mark-up. It’s one of the cornerstones of entity SEO, as it enables search engines to more accurately categorise content, and display it in the most effective ways in search results. Google and others use this kind of structured data to create the knowledge panels and rich snippets that they produce in response to search queries. This allows our clients’ content to appear in the most prominent positions in results pages.

Knowledge Graph Optimisation

Search engines use what’s known as a knowledge graph to help determine which websites carry the most authority in their industries. One of the central aims of entity SEO is to ensure that a client’s branded content appears in the most relevant information panels in response to a search.

Methods to improve brand prominence include creating a Google Business Profile, and managing business citations in online directories, to ensure that they’re current, consistent, and engaging for visitors.

Building Online Brand Authority

The ultimate aim of successful entity SEO is to build brand trust and authority. Search engine rankings form only a part of this. We use additional methods to boost our clients’ online authority. These include content marketing and back-link strategies. Having branded content appearing on other websites, in industry forums and among influencers, also encourages search engines to amplify it and lends it extra credibility.

Local Entity SEO

Local entity SEO is very important for attracting business in a specific city or suburb. Our services are designed to improve visibility in local search results, allowing our clients to attract potential customers in the area. Methods include Google Business Profile optimisation, using location-specific keywords in the content, and localising the structured data implementation.

Ongoing Analysis and Reporting

We make sure that our clients receive up-to-date performance reports, using the latest analytical tools. These track key performance metrics, like search engine rankings, organic traffic volume, user engagement and conversion rates. This allows us to collaboratively tweak the entity SEO to keep pace with search engine algorithm changes.