If you’re battling to gain high-quality, prominent media coverage or having difficulty in attracting authoritative backlinks to your website, digital PR is a solution.

Digital PR services position your business in the right places for the right audience with the right messages.

They combine strategic outreach with brand storytelling and performance-led link building. The aims are to build visibility and authority and create trust.

Here’s how Bring Digital Performance uses it to deliver long-term commercial growth.

What Is Digital PR?

Digital PR employs strategic content campaigns and link building to gain high-quality online media coverage and brand mentions. It’s a relationship-based approach, using data-driven storytelling to create relevance, credibility and consumer value.

The aim is to create valuable, original content and publish it on authoritative, trusted websites. This encourages them to create backlinks to your website, to improve your own authority, brand reputation and long-term visibility across digital channels.

These campaigns are driven by analytical insights not volume. It isn’t a shotgun approach using generic emails and online ads. Digital PR carefully identifies targeted opportunities for newsworthy angles, thought leadership publications, data-driven narratives and culturally relevant stories.

• Our Google Ads management service

These are then distributed to curated lists of appropriate publishers, editors, journalists and reputable bloggers that cater to the audience you want to target.

An effective digital PR strategy depends on integrating a range of practices and disciplines to establish brand authority:

• Content creation
• Data analysis
• Media relations
• SEO (Search Engine Optimisation)
• Brand positioning
• Audience psychology
• Performance measurement

Value-based, Not Transactional

A key difference with digital PR is that it relies on editorial and consumer value to gain visibility. This departs from the transactional method where digital platforms are paid a fee to feature sponsored brand content or provide backlinks. Coverage is based on relevance, interest and usefulness, not money. This makes digital PR less risky in terms of ROI and much more sustainable. 

Furthermore, when your brand appears in trusted publications and on reputable online platforms, this immediately builds social proof of your trustworthiness. When your insights are quoted in other articles, it builds credibility. And when other digital platforms reference your research or data, it builds authority.

The idea isn’t merely to influence search engine rankings. It’s to create consumer trust and directly influence buying behaviour. This isn’t a short-term endeavour. It’s a long-run strategy that delivers compounding results over time.

Digital PR vs Traditional PR

Digital PR is different to traditional PR in both execution and actual outcomes.

Traditional PR

Traditional PR primarily focuses on creating simple brand exposure in digital channels, print media and through broadcast coverage. Performance tracking is limited, with vague metrics like audience reach and estimated media value equivalency.

Digital PR

Digital PR is more powerful, performance-driven and measurable. It targets trusted, authoritative online publications and websites, news platforms and content hubs. Success can be measured more granularly and accurately, using metrics like domain authority growth, search engine visibility, referred traffic and audience engagement data. 

Thus, while traditional PR focuses on brand awareness, digital PR is a wider-scale strategy, which creates brand awareness as well as link equity, earned authority, SEO value and long-term growth. Reputational impact and commercial outcomes are all measurable.

Why Use Us For Digital PR? (The Benefits)

Our Digital PR services aren’t just built on volume-driven link acquisition and short-term campaign tactics. We emphasise strategy, credibility and long-term vision.

Our campaigns are designed to create visibility on reputable online properties, strengthen trust and build relationships, leading to real commercial impact.

Instead of isolated content or ad placements, we plan comprehensive structured campaigns that comprehensively align brand positioning, business objectives and growth strategy. The goals are long-term authority and sustained success rather than short bursts of exposure.

Authority Building, Not Link Chasing

We don’t waste time chasing backlinks simply to gain as many as possible. Low-quality links contribute very little to online authority. In fact, if they come from disreputable websites they can have the opposite effect, diminishing your brand authority and rankings because these aren’t trusted sources in the eyes of the search engines.

We focus exclusively on high-value editorial placements on trusted, authoritative digital platforms. Every incoming link is checked for reputational credibility, relevance, audience orientation and long-term SEO value. This approach leads to stable authority across digital channels.

Safe Brand Reputation Enhancement

By ensuring that your business is only linked with credible publications, trusted digital outlets and respected online platforms, we put your brand’s integrity at the centre of our efforts.

Your brand reputation won’t be tainted by risky content placements on low-quality digital sources and won’t be associated with spammy networks that undermine trust. We ensure that every placement has a positive effect on your brand narrative, credibility and positioning. 

Performance-led Campaigns

We measure success on outcomes, not output. We don’t rely on producing dozens of digital PR placements to create sheer volume.

We determine effectiveness based on SEO impact, referral traffic, brand visibility metrics and authority growth. Every campaign has clear objectives, be that improving competitiveness, enhancing brand recognition or supporting product and service launches.

This delivers measurable business value instead of mere media exposure.

SEO Integration and Impact

We connect digital PR with SEO. All campaigns are designed to strategically align with targeted keywords, business category performance and SERPs visibility.

Links from authoritative websites strengthen organic rankings, improve your own brand authority and make your business more competitive. PR assets don’t operate in a separate channel to SEO, they mutually support each other.

Strategic Commercial Alignment

Before creating a digital PR strategy, we take the time to understand your commercial priorities to ensure that the campaign aligns with them.

Your goals could include market entry, brand positioning, lead generation and revenue growth. We make sure that your digital PR tactics support these goals.

Relationship-based Outreach

We prioritise creating genuine relationships with the right players, be they publishers, editors or those running selected digital platforms.

This is highly targeted; there’s no automated or mass distribution.

By doing so we achieve better placement success rates and build solid relationships with authoritative sources that help ensure long-term access to these distribution channels.

Enduring Content Value

Evergreen content with valid research can become long-term growth drivers when placed on the right platforms.

Similarly, reusable data-driven digital assets can continually improve brand authority and exposure and attract traffic.

None of this requires any additional investment. The digital content assets we create produce increasing returns, as opposed to short flash-in-the-pan spikes that require repetition and reinvestment.

Types of Digital PR

Digital PR is a collection of tactical approaches, depending on business objectives, brand requirements and audience behaviour.

We customise campaigns accordingly, whether our clients need brand visibility, reputational burnishing, SEO enhancement or commercial performance – or any combination of these.

Data-driven Campaigns

Data-led digital PR uses research sources like surveys, published papers, market analyses and insights and any internal data you have to create credible narratives.

Done properly, these are highly shareable, attracting online platforms with strong authority. Their originality makes them unique and compelling.

Content Campaigns

The cornerstones of these campaigns are high-value content assets, such as expert product reviews, in-depth how-to guides, infographics, videos, interactive tools… any kind of digital resource that will attract genuine interest and engagement.

The aim is to position your brand as a trusted source of knowledge, leading to backlinks from authoritative sites, content longevity and SEO growth.

Expert Positioning and Thought Leadership

Few approaches build trust and authority more effectively than sharing expertise.

Using items like opinion pieces, white papers, expert commentary and interviews we help to position your brand as the trustworthy voice in your field. 

Reactive Digital PR

Reactive PR responds to relevant breaking news and industry developments and pivots towards trending topics.

Monitoring all types of media that your audience consumes enables commentary publication that gives brand visibility in the most topical conversations.

Frequently Asked Questions About Digital PR Services

What Results Can I Expect From A Digital PR Campaign?

A well-implemented digital PR campaign provides long-term compounding value.

Tangible results include backlinks from high-quality online sources, heightened brand visibility and trust, and more referral traffic. You can also expect better search engine rankings, sustained authority and stronger audience engagement. 

How Does Bring Digital Performance Measure The Success Of Digital PR For Link Building?

We use a combination of quantitative and qualitative metrics. We analyse the authority of backlinks, the domain relevance of their sources and their traffic contributions. We look at editorial placement quality and engagement signals to track impact and progress.

We also examine hard stats like organic search engine rankings, engagement time with content and post-exposure actions like click-throughs.

Can Digital PR Services Improve My Domain Authority?

Yes, improving domain authority is one of the key elements of digital PR.

This is mainly achieved by consistently accumulating relevant, high-quality backlinks from websites that search engines recognise as authorities. We secure editorial placements on trusted media sites and other digital outlets.

Online authority is further boosted by constantly publishing fresh, valuable and original content, which increasingly signals to Google that your website is a trusted source of unique and useful information in its own right. 

What Types Of Backlinks Does Your Digital PR Agency Secure?

We only target backlinks from reputable online sources. Google demotes websites with incoming links from so-called “bad neighbourhoods”.

Thus we place content on established and trusted digital news outlets, online publishers and other industry-relevant sites, including recognised blogs.

We ensure that backlinks appear within a meaningful context for relevance and search engine compliance.

Will Digital PR Help With Our Brand Awareness?

Digital PR is designed precisely for this. It’s an extremely effective way of increasing brand visibility among your target audience in any digital channels they use. Having your content appear on highly popular and trusted sources builds brand recognition familiarity and trust.

When your business is featured on respected online outlets, it boosts customer confidence and increases brand recall. 

Do You Focus On Backlinks Or Brand Mentions In Your Campaigns?

We focus on both. They’re integral and complementary parts of a successful digital PR strategy. Backlinks improve SERPs rankings and strengthen your domain authority. If reputable websites link to yours, you’re painted with the same brush, so to speak.

Brand mentions also achieve brand authority, credibility and trust, without any backlinks. This occurs through calculated content placement on reputable digital platforms.

• Our Entity SEO services can also help with branding

How Does Link Building PR Integrate With My Existing SEO Strategy?

Link building has long been one of the central pillars of SEO strategy. Backlinks from high-authority websites boost your own authority.

This complements your other efforts, like keyword-focused content marketing, local SEO strategies and so forth.

Adding link building to your existing SEO strategy will have the effect of accelerating your search engine performance and visibility.  

Is Digital PR Suitable For Small Businesses Or Only Enterprise Clients?

Any sized business can benefit from digital PR. It’s entirely accessible to SMEs and to large corporations. The only differences are scale and budget, naturally.

Targeted digital PR campaigns in specific niches can reap the same rewards as large-scale ones, namely improved brand visibility, credibility and reputation, with the resulting benefits of more online authority, higher search rankings and increased customer engagement.

All of which boosts the bottom line for small businesses without large expenditure.

How Do You Ensure All Links Are White-Hat And Google-Safe?

We earn backlinks on the basis of high-quality, original and compelling content published on well-established, authoritative digital sources, as opposed to buying them.

It’s that simple.

We verify every backlink to avoid any chance of being linked to by a disreputable website, which would damage your website’s standing with Google. We don’t do paid link placements or link exchanges. All our link building complies with published search engine guidelines.  

Can You Work With My In-House Marketing Team On Digital PR?

Absolutely. We don’t take a hands-off approach. We get right into the trenches with you. We collaborate with your inhouse teams at every step of the process.

This includes strategy development, campaign planning and implementation, and performance analysis. We can partner with your brand specialists, content producers, SEO professionals and PR staff.

What Information Do You Need From Me To Start A Digital PR Campaign?

To provide an effective digital PR service we need to understand as much as we can about your current brand positioning, the industry context in which you operate, your audience profile and the competitive landscape.

We also need to know your business strategy and what you aim to achieve through digital PR.

How Do You Report On Backlink Quality And Referral Traffic?

Our reports include authority information on referring websites, link context and placement, and the amount of referred traffic.

In addition we report on engagement metrics and SEO impact.

Deeper reporting can analyse user behaviour and conversion rates to show how the links are impacting growth.  

Does Bring Digital Performance Serve Clients Outside Australia?

Yes, we’re Australian-based but we work with all kinds of businesses across the world.

We can tailor digital PR campaigns to regional audiences, ensuring local alignment and relevance. 

Can I Purchase Digital PR As A Standalone Service Or Only With SEO?

You can choose a standalone digital PR service or combine it with our SEO services. It all depends on what you need.

We don’t provide fixed packages – we tailor everything to each individual client. 

What Is The Difference Between Earned Media And Paid Link Building?

Earned media concerns disseminating valuable content items to reputable, authoritative online properties which then link back to your website as the content originator, thus building your reputation with search engines.

Paid link building is exactly that: paying for links without any content input. Our digital PR services exclusively focus on earned media.  

How Do You Handle Data Privacy And Compliance In Your Campaigns?

We diligently follow strict data privacy standards in accordance with regulatory requirements and frameworks.

We make sure to protect all data, preserve brand integrity, respect the privacy of all parties and act ethically at all times.  

What Budget Should I Expect For Effective Digital PR Services?

Digital PR budgets depend on the campaign scope, your objectives, how much content creation you need and the level of outreach you want, among many other things.

Together with you, we create tailored campaigns that offer realistic growth potential rather than providing generic packages at fixed prices.