AI Search Services And Generative AI SEO Agency

Data-backed AI search optimisation processes for mid-to-large B2B and B2C companies across a range of industries and professional services from Bring Digital Performance.

Gain visibility in zero-click searches and AI generated responses, appear in Chatbot answers and get quoted in featured snippets on search engine pages.

What Is AI Search Optimisation And What Does It Include?

AI search optimisation is the practice of making your content visible across AI-powered search platforms and chatbots through specialised techniques. Search engine results pages (SERPs) have transformed dramatically over the last 25 years. What started as a simple list of website links now contains all kinds of rich content.

Today’s typical SERPs contain image blocks, business profiles showing hyper-local results, plus other elements like videos and sponsored placements. And now AI-generated search results are appearing in featured snippets and amongst the traditional organic website links.

Our data shows people are also completely bypassing search engines and using AI chatbots to get information. ChatGPT is a perfect example. This is why AI SEO now encompasses multiple specialised approaches:

  • GEO (Generative Engine Optimisation) – optimising for AI-generated responses
  • AEO (Answer Engine Optimisation) – targeting featured snippets and direct answers
  • AIO – optimising for AI Overviews in search results
  • RAG Optimisation – ensuring your content is retrieved and cited by LLMs (Large Language Models)
  • LLM Visibility Enhancement – maximising brand presence across ChatGPT, Gemini, Perplexity, and Claude

Each technique works together to ensure your brand appears when users search through AI-powered platforms.

Why AI Search Is Important

AI-driven search can seriously impact traffic to a website when Chatbots scrape information from it to display in their own interfaces. Or when people read the AI overview and the top, get the info they want and don’t click any further. These are called “zero-click searches”.

Consequently, studies show a 60% reduction in average click-through rates (CTR), and a 30% decrease in organic traffic due to AI search.

Furthermore, around 56% of smartphone owners use mobile voice search AI assistants like Siri, specifically to find information on businesses and brands, without visiting any websites. They make up a large demographic: from around 25 to 49 years of age.

Negative business impacts can include:

  • Lower CTR
  • Reduced top-of-funnel engagement
  • Decrease in contact requests
  • Loss of upsell and cross-sell opportunities
  • Less user behaviour data from your site
  • Reduced brand authority in your market
  • Drop in organic search rankings

How AI Search Optimisation Works

Despite the above, AI-driven search opens a whole new avenue of opportunities. AI search optimisation uses tactics designed to improve the chances of a website being referenced and featured in AI search results. It’s all about creating authority. For decades, Google has rewarded what it sees as the most authoritative sites in any given industry. They get higher ranking in SERPs, for example.

The same goes for AI search. It relies on large language modelling (LLM) to find information, which means that, over time, AI tools learn which are the “best” websites to use. Using techniques like generative search optimisation and answer-engine optimisation, sites can become trusted authorities, boosting their appearance in AI results.

Gemini and AI chatbots like ChatGPT list references for their results, so the aim is to appear as one of these sources. These links expand when clicked on, showing the specific website page that provided the information. Voice search optimisation accommodates the increase in mobile voice searching by providing short natural answers in conversational language.

An Example 3-Step AI Search Optimisation Process

We use a holistic and agile AI search optimisation. Below is an example process comprising three steps. Each one supports the other, to create a hyper-focused strategy that uses all the latest methods. These are constantly tweaked and updated as new developments in AI search emerge.

paint

Question-centric Research

AI search is almost exclusively question-focused. People want quick answers to their specific questions. So the first step in our AI search optimisation process is to uncover the high-intent queries that people use in the given field.

We analyse the PPA questions for insights and use other tools to find the most commonly asked questions. Even Google’s auto-complete function contains clues. This provides a list of topics to address, and how to phrase the questions for maximum traction with AI chatbots.

paint

Curate FAQs For Search And LLMs

Using the topics and questions, we create tailored content and conversational copy to match. These are crafted as concise answer blocks, ready for AI consumption. This aim is answer-engine optimisation. This helps a website’s information appear in the top featured snippets and in the PPA block.

It also enhances ChatGPT SEO by providing tailored answers to the questions people most often ask in your specific area of endeavour. Formatting plays an important role too. Tables and bullet lists make it easier for AI chatbots to scan information.

Of course, including more FAQs on a page is especially effective. They should answer questions in a natural way, using keywords and language that match the way people speak in real life.

paint

Schema Markup for AI search

Schema markup is a method used to help search engines populate rich results accurately and boost online visibility by giving them structured data in the site’s HTML code. This helps them display your content in all kinds of formats on the SERPs, like step-by-step guides, rich snippets and local search results.

It’s an effective way to implement zero-click SEO, drawing searchers’ eyes away from the AI-generated information. We create a properly structured schema for AI search that provides seamless information transmission to AI chatbots.

These are a few examples of how we optimise schema for AI search. We also use more technical programmatic methods, always staying up to date with the latest developments.

Data-driven Examples of AI Search Optimisation

Researching AI search optimisation case studies provides encouraging statistics. Forbes has reported that many companies are seeing up to 10% of their actual site conversions coming from AI driven search – further supporting the effectiveness of this kind of SEO. The conclusion drawn is that while websites are seeing less overall traffic, they receive a higher percentage of qualified visitors than before. These are just the early dispatches from this new frontline.

Frequently Asked Questions About GEO AI Search Optimisation Services

Is Traditional SEO Still Useful In The Era Of AI SEO?

Absolutely. Firstly, the search engines and AI chatbots still rely on LLM, which means that well-written, well structured and informative content with the right identifying keywords will still rise to the top as before. Additionally, much of AI search optimisation uses the same methods, like schema markup.

What Does AI Search Look For In Website Content?

The most important factors your content needs to appear in AI-driven results are clarity, conciseness, value and trustworthiness. Note that this is no different to traditional SEO.

What Is AI Search And How Does It Differ From Traditional Search?

AI Search refers to search experiences powered by large language models (LLMs) like ChatGPT, Google Gemini, Perplexity, and Claude. 

Unlike traditional search that returns a list of links, AI Search provides direct conversational answers by synthesising information from multiple sources.

This fundamentally changes how users discover brands and information online.

What Is Generative AI SEO?

Generative AI SEO (also called GEO) is the practice of optimising your content and website to appear in AI-generated responses across platforms like ChatGPT, Google AI Overviews, Perplexity, and other LLM-powered search tools.

It ensures your brand is visible when users ask AI assistants questions related to your industry or expertise.

Traditional SEO tactics alone won’t guarantee visibility in these new AI-driven search experiences.

Does Bring Digital Performance Offer AI Search Optimisation Services?

Yes, Bring Digital Performance offers comprehensive AI Search optimisation services as part of our integrated SEO strategy. 

Our services include:

  • GEO (Generative Engine Optimisation) 
  • AEO (Answer Engine Optimisation) 
  • RAG optimisation
  • LLM visibility enhancement

We help Australian businesses appear in ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude responses.

Will My Business Show Up In ChatGPT And Google AI Overviews?

Whether your business appears in AI responses depends on multiple factors including content structure, entity optimisation, technical implementation, and topical authority. Most businesses currently have limited visibility in LLM responses without specific optimisation.

Our AI Search services are designed to maximise your brand’s presence across all major AI platforms.

How Long Does It Take To See Results From AI Search Optimisation?

Early results typically appear within 8-12 weeks (sometimes much sooner), including initial LLM citations and brand mentions. More substantial improvements in rankings and organic revenue generally take 4-6 months as search engines and AI models recognise your enhanced authority.

AI Search optimisation is a medium-term investment that builds compounding visibility over time.

Is AI Search Optimisation A Standalone Service Or Part Of Traditional SEO?

At Bring Digital Performance, AI Search optimisation is integrated with our traditional SEO services. We believe the most effective approach combines both strategies, as they share foundational elements like content quality, technical infrastructure, and entity optimisation.

This integrated approach ensures your visibility across both traditional and AI-powered search experiences.

What Is The Difference Between GEO, AEO, And RAG Optimisation?

GEO (Generative Engine Optimisation) focuses on visibility in AI-generated responses. AEO (Answer Engine Optimisation) targets featured snippets and direct answer formats. RAG (Retrieval-Augmented Generation) Optimisation ensures your content is retrieved and cited when LLMs generate responses.

While distinct, these strategies overlap significantly and work best when implemented together.

How Do You Measure Success In AI Search And LLM Visibility?

We use specialised tools to track LLM citations, brand mentions across AI platforms, and appearances in Google AI Overviews. 

We monitor your visibility in ChatGPT, Gemini, Perplexity, and Claude responses for relevant queries.

Our reporting provides clear metrics on how often your brand appears in AI-generated answers.

Do I Need Special Technical Infrastructure For AI Search Optimisation?

Yes, certain technical elements improve AI Search performance, including structured data, schema markup, clear content hierarchy, and proper entity markup.

If your current infrastructure needs enhancement, Bring also offers technical SEO services to implement these requirements.

We assess your technical readiness and handle any necessary improvements.

How Does AI Search Optimisation Impact Content Strategy?

AI Search optimisation requires a shift towards entity-focused content and question-answer formats that LLMs expect to see. Content must be structured for both human readers and AI parsing, with clear answers to specific questions.

We help restructure and optimise your existing content while guiding your ongoing content creation strategy.

Should My Business Invest In Generative AI SEO Now Or Wait?

We strongly recommend implementing Generative AI SEO as soon as possible. Early adopters gain significant competitive advantages as AI Search continues to capture market share from traditional search. Waiting means ceding visibility to competitors who optimise first.

The AI Search landscape is evolving rapidly, and establishing authority now pays long-term dividends.

Can Bring Digital Performance Service Clients Outside Australia?

Yes, while we primarily serve Australian businesses, Bring Digital Performance can service clients in New Zealand and worldwide. Our AI Search optimisation strategies are effective globally, though we tailor approaches to regional search behaviours and platform preferences.

Contact us to discuss how we can support your international AI Search visibility.

How Much Does AI Search Optimisation Cost?

AI Search optimisation pricing varies based on multiple factors including your current site infrastructure, content volume, competitive landscape, and specific goals. We don’t publish standard pricing because every client’s needs are unique.

Contact Bring Digital Performance for a customised quote based on your specific requirements.

Should We Handle AI Search Optimisation In-House Or Hire An Agency?

AI Search optimisation requires specialised expertise in LLM behaviour, entity optimisation, structured data, and emerging platform algorithms. Most in-house teams lack the tools, experience, and dedicated resources to execute effectively. An experienced agency like Bring stays current with rapidly evolving AI Search best practices.

Agencies also provide the measurement tools and reporting infrastructure most businesses don’t have internally.

Will AI Search Optimisation Help Our Brand Visibility Beyond Search Rankings?

Yes, AI Search optimisation significantly enhances overall brand visibility. When your business is cited by ChatGPT, Google AI Overviews, or Perplexity, you gain authority signals that extend beyond direct traffic. These citations build brand recognition and trust amongst users who may not click through immediately.

LLM visibility creates compounding brand awareness that influences future purchase decisions.

What Are AI Hallucinations And How Do They Affect My Brand?

AI hallucinations occur when LLMs generate incorrect or fabricated information about your brand. These errors can damage reputation and spread misinformation. Proper AI Search optimisation includes strategies to minimise hallucinations by providing clear, authoritative content that LLMs can accurately cite.

We implement content structures and entity markup that help AI models represent your brand accurately.

Can You Prevent AI From Generating Incorrect Information About My Business?

While we cannot completely eliminate AI hallucinations, we can significantly reduce them through strategic content optimisation and entity reinforcement. We structure your content to provide clear, verifiable facts that AI models prioritise when generating responses.

Our approach includes monitoring AI responses and adjusting optimisation to correct recurring inaccuracies.

What Is Entity SEO And Why Does It Matter For AI Search?

Entity SEO focuses on establishing your business, people, products, and concepts as recognised entities that search engines and LLMs understand. LLMs rely heavily on entity recognition to generate accurate responses. Strong entity optimisation ensures AI models correctly identify and cite your brand.

We implement comprehensive entity strategies including schema markup, knowledge graph optimisation, and entity-focused content.

Which AI Platforms Does Bring Digital Performance Optimise For?

We optimise for all major AI Search platforms including:

  • Google AI Overviews
  • ChatGPT
  • Google Gemini
  • Perplexity
  • Claude.

We also monitor emerging platforms to ensure your visibility adapts as the AI Search landscape evolves.

Our platform-agnostic approach ensures comprehensive LLM visibility regardless of which tools your audience uses.

Isn’t It Copyright Violation For Search Engines And Chatbots To Lift Content From Websites?

This has been an increasing bone of contention over the years as Google in particular has rolled out SERP features that show other websites’ information but result in zero-click searches. Let’s just say that these are still shifting sands at the moment.

Is AI Search Affecting Local Search Sesults?

The featured snippets draw information from the Google Business Profiles that feed the local search results block. This makes it even more important to keep your GBP accurate and up to date.

Why Choose Bring Digital Performance For AI Search Optimisation Consulting?

Bring Digital Performance is the best AI SEO consulting agency for Australian businesses seeking comprehensive LLM visibility. We combine technical expertise, on page optimisation, specialised tracking tools, and proven strategies to maximise your presence across all major AI platforms including ChatGPT, Google AI Overviews, and Perplexity.

Ready To Own The AI Search Results With Bring Digital Performance Agency?

Bring Digitsal Performance has the knowledge and expertise to position your website right in the sights of AI chatbots and AI search.

We partner with our clients to create bespoke AI search optimisation strategies and implement them smoothly.

This includes ongoing analysis and reporting, and updating in response to AI search developments.