Case Study: Boosting Lead Generation for Automotive Financing Through SEO

Client Overview

The client is a leading Australian fleet management and leasing provider, catering to businesses of all sizes. They aim to optimise fleet operations and deliver value-driven solutions to their clients.

Objective

To increase high-value leads (key events) through improved organic search visibility, targeted content strategies, and technical optimisation.

Strategy

To achieve the client’s lead generation goals, we implemented the following SEO strategies:

  1. Metadata Enhancements: Optimised title tags and meta descriptions to attract relevant search traffic.
  2. Internal Linking Improvements: Connected key pages to streamline navigation and support lead conversions.
  3. Entity SEO: Strengthened the brand’s digital presence by optimising its identity for search engines.
  4. Content Strategy:
    • Developed SEO-rich blog posts targeting customer pain points and high-converting keywords.
    • Enhanced existing content formatting to improve readability and maximise engagement.

Implementation highlights

A complete audit of metadata resulted in improved relevance and click-through rates.

Strategic internal linking drove users toward high-conversion pages.

Entity SEO solidified FleetPartners’ authority within the fleet management industry.

Focused content updates and new blog posts answered audience queries, funnelling users toward lead-generation forms.

Results

Total Key Events (Leads):

  • Increased by 29.23%, Oct 2023 V’s Oct 2024 (PoP).

Highlighted Metrics:

  • Submit Form: Up 176.19%.
  • Personal Leads: Up 431.82%.
  • Business Leads: Up 112.90%.

Search Visibility:

  • Impressions rose by 56%.
  • Clicks increased by 35%.

Conclusion

This case study showcases the effectiveness of lead-focused SEO strategies.

By addressing technical, content, and entity-based SEO needs, we not only increased visibility but, most importantly, achieved a significant uplift in key events (leads), aligning with the client’s primary business objectives.

The future of SEO

As SEO continues to evolve, it is essential to recognise that SEO must now be a fully integrated strategy, leveraging all digital channels. A holistic approach ensures that every aspect of your online presence works together to maximise impact and achieve business objectives.

If you are looking to transform your digital presence and achieve similar results, our team of SEO experts is here to help.

Contact us today to learn more about how we can optimise your content and drive your business growth.