Ecommerce SEO Services

Do you see your competitors ranking above you in search engine results pages (SERPs), even though your offerings are better and less expensive?

These are strong indicators that your website isn’t well-enough optimised to match how modern users search.

Ecommerce SEO services can solve these challenges. Its goal is to prominently display your product pages at the time when customers are actively ready to make buying decisions, and to encourage conversions once they’re arrived at your website.

Bring Digital Performance Ecommerce SEO consultants can improve online visibility and increase revenue to help your business attain sustainable growth. 

What Is Ecommerce SEO?

Ecommerce SEO is a process of strategically enhancing how and when ecommerce platforms appear in organic search results. It’s product-led and focuses on specific user behaviours. This form of SEO has a singular purpose: to help ensure that your products appear when people search for them. 

Ecommerce SEO is the key to increasing SERP visibility, attracting qualified, intent-driven visitors at the very time they want to purchase, and thus growing organically-derived revenue.

Online stores are typically more complex than service-based or informational websites. They have thousands of product variations requiring unique content. Not to mention stock rotation and varying stock levels. 

This makes it more difficult for search engine crawlers to maintain an up-to-date index of your pages, diminishing SERP visibility and reducing sales potential.

To meet these challenges, ecommerce SEO has several key components…

Site Architecture, Crawlability And SERPs Ranking

Site architecture is designed to help visitors easily navigate to the exact product pages they want by creating a clear, logical website structure.

This has the dual effect of helping customers immediately find what they’re looking for and boosting search engine indexing for better ranking.

Ecommerce SEO helps ensure that the search engines crawl your most important pages in a logical way that improves visibility and matches the searcher’s intent.

Creating this robust structure involves:

• Clear hierarchies for product categories and subcategories
• Clean, simple URLs for easier indexing
• Efficient pagination for effective search engine crawling
• Logical breadcrumb paths so users know where they are

Product And Category Pages

For maximum success, product pages must meet both search engine ranking criteria and customer expectations. Ecommerce SEO provides the necessary relevance and clarity, as the search engines evaluate product pages in deciding whether they match the searcher’s intent.

Individually optimised pages perform better than generic product descriptions. They should have accurately descriptive product titles and unique descriptions, with structured metadata. Enticing images and clear call-to-actions further boost product page performance. 

Category pages serve as entry points for people who aren’t searching for a specific product yet and are still in the discovery phase. Correctly optimised category pages should lead visitors towards deeper product exploration.

Content For Commercial Intent

The goal of ecommerce SEO is to align content with buying preferences and behaviour. This can be strengthened by providing different types of useful content such as:

• Product comparison pages
• “How to choose” guides
• Seasonal shopping guides
• Detailed informational pages that link to specific products

Technical Ecommerce SEO

Good technical SEO is vital to the success of any ecommerce SEO implementation. A well-grounded technical foundation ensures that your site loads fast, is accessible and allows search engines to index it correctly.

This can include:

• Optimising Core Web Vitals
• Removing duplicate content
• Faster code rendering
• Structured data schema markup

Platform-Specific Ecommerce SEO

If you’re using a third-party ecommerce platform, successful ecommerce SEO must be platform-specific. Different platforms have different optimisation opportunities and limitations.

Shopify SEO

This should focus on collection page optimisation and theme performance tuning. Canonicalisation and structured data auditing, as well as pagination handling are also important. If this is done well, Shopify’s clean architecture provides strong SEO credentials.

WooCommerce SEO

WooCommerce is a flexible platform, but it requires a bit more effort because it relies heavily on plugins. Ecommerce SEO should focus on plugin performance, consistently structured data and well-refined taxonomy

Magento SEO (Adobe Commerce)

Now called Adobe Commerce, Magento is designed to host large complex storefronts with extensive product catalogues. It requires a fair bit of technical optimisation to prevent indexation issues.

This includes scalable category structures, layered navigation optimisation, multi-schema markups and product attribute configuration and alignment.

Other Ecommerce Platforms

Most other third-party ecommerce platforms need a tailored SEO strategy that emphasises technical optimisation and a clear content strategy. These platforms require similar SEO efforts to the aforementioned ones.

Examples include:

• Wix Stores
• BigCommerce
• Squarespace Commerce, and;
• Salesforce Commerce Cloud

Google Business Profile Listing

Google Business Profiles (GBP) are highly visible blocks displayed alongside traditional search engine result lists. They’re location-based to help searchers find stores in close proximity. They show where the store is on Google Maps, its address, contact information and business hours. They can also contain photos and customer reviews. 

Part of ecommerce SEO is ensuring that the profile is accurate and up-to-date, using local SEO tactics to persuade Google to display your business information in this coveted space.

Even if your ecommerce store has no “bricks and mortar” prescence, there is strong evidence to suggest that optimised GBPs can affect rankings and influence customer opinion of your brand, and should be paid attention to.

• Local SEO optimisation from Bring Digital Performance

How Can Ecommerce SEO Help My Business?

Compared to paid ads, ecommerce SEO benefits accumulate with time, creating sustainable revenue streams that don’t depend on constant monthly expenditure.

• Our Google paid ads solutions 

It provides increasing return on investment as your site gains more and more search engine traction.

More Organic Revenue

Organic traffic that you attract through ecommerce SEO often produces higher conversion rates.

The reason? People who search for products already have the intent to purchase, so this captures customers ready to buy, rather than casual browsers.

Reduced Customer Acquisition Costs

Paid advertising uses the auction model, so costs continuously rise every year or even from month to month.

Ecommerce SEO creates a non-paid stream of potential customers without proportional expenditure. This lowers acquisition costs and improves margins. It also creates stability as it doesn’t rely on daily ad bidding to create visibility.

Better UX Boosts Conversion Rates

SEO is tightly linked to user experience (UX). The search engines reward fast load times, structured content and clear navigation – and these improve conversion rates too.

The idea is to reduce customer friction that encourages return visits, more products added to a cart and more completed checkouts. It also increases return visits and subsequent purchases.

Improved Sales Funnel Visibility and Support

A big role of ecommerce is to ensure that your storefront remains visible at every phase of the customer’s purchasing funnel.

This creates consistent brand presence at each point that influences a buying decision:

• Early discovery
• Research and comparison
• High-intent product searching
• Selecting and making a purchase
• Post-purchase product information and support

More Stable and Predictable Revenue

Ecommerce SEO creates long-term revenue consistency that isn’t achievable using paid media. As your site’s authority grows, so does its visibility. Once this stabilises you start seeing predictable month-on-month organic revenue. 

Your store will gain ongoing, consistent traffic, without the fluctuations caused by changing ad costs and bidding prices on paid ads. This also reduces seasonal volatility and improves your forecasting precision.

Higher Lifetime Customer Value

Attracting new customers is only one side of ecommerce SEO. The other benefit is that it improves the customers purchasing experience. Making it easier for site visitors to find the products they want and providing valuable content about them gives them more confidence to purchase from your store. 

This translates to more repeat purchases, better retention rates, and higher lifetime customer value.

Improved Visibility Over Your Competitors

Competing with larger, more established businesses is a challenge, especially as Google rewards big brand reputation and websites with longer historical online presences. Ecommerce can help level the playing field by strengthening content relevance, engagement and depth, improving structured data and optimising page relevance. 

This helps to gain brand authority, boost your brand entity and allows smaller businesses to rank higher, attract high-intent visitors and build long-term customer loyalty.

• Entity SEO consultations from Bring Digital Performance

How Can Bring Digital Performance Help Our Ecommerce SEO?

Bring uses a structured, data-driven approach to ecommerce SEO. This optimises how potential customers discover, evaluate and engage with your storefront. We don’t merely tick the boxes or implement generic optimisation. 

Instead, we work with you to develop an integrated SEO framework that aligns with your business strategy and commercial targets. 

Our methodology covers technical auditing and optimisation, and product feed refinement. Our data-driven strategy allows proactive adaptation to search engine algorithm changes and new user search behaviours as they emerge.

We provide fully, transparent reporting on performance impact, analysing organic revenue streams, product category performance, traffic shifts and search demand trends.

• Analytics and Tag Manager setup services

Strategic Opportunity Mapping And Market Insight

Bring Digital Performance begins by identifying exactly where the demand for your offerings exists and audit your ecommerce website to discover weaknesses and missed opportunities. We examine the platform limitations, research competitor strategies and develop an understanding of how your product categories are performing. 

This is mapped to your commercial goals and user search behaviour to develop an appropriate plan that meets your business growth and revenue priorities, and provides strategic direction.

This type of roadmap typically determines:

• The categories you should prioritise
• The products that present the best opportunities for organic search results
• Any content gaps
• Technical issues that may be compromising performance

Technical Optimisation

Technical optimisation is meant to ensure that your ecommerce site performs seamlessly and is search-engine friendly within the required parameters. A solid technical foundation aids search engines in crawling your site effectively and prioritising the right pages.

It can include any or all of the following:

• Improved search engine crawling efficiency
• Structured data optimisation for seamless search engine absorption
• Better pagination
• Duplicate content removal or canonical referencing
• Script rendering optimisation
• Site loading speed improvement
• Core Web Vitals optimisation

Product And Category Optimisation

To improve product visibility and conversion rates, we optimise product titles and descriptions and create page templates that blend strong search engine signals with commercial relevance and customer appeal.

This is proven to produce higher product rankings and improve category visibility. It creates smooth product discovery journeys that enhance product discovery and creates a seamless UX flow from search to purchase checkout.

Your product and category pages become powerful site entry points with rich, engaging content. 

AI Search Resonance

AI and large language models (LLM) are swiftly transforming the search landscape. Websites now have to align content with AI-driven search query interpretation, and there are many different ones to consider, such as ChatGPT, Copilot and Google’s Gemini-powered AI overviews at the top of its SERPs.

These are conversational searches, often using voice search on mobile devices. This new mode is reshaping how ecommerce search results are generated and presented.
It’s thus imperative that ecommerce websites and platforms align with these shifts and provide content and information in ways that are compatible with the AI-driven search chatbots – or risk losing visibility in a very large emerging market.

We can fully prepare your ecommerce site using our dedicated AI search optimisation. We do so by:

• Creating rich, reliable and authoritative content specifically for LLM ingestion.
• Structuring content for machine reading.
• Adding content that answers topical conversational queries.
• Seeding content with common questions that people ask to create direct matches.
• Aligning metadata frameworks with AI overview requirements.
• Providing schema markup to help AI search agents with product comprehension.

Learn more about our AI Search optimisation here.

Conversion-focused Content Strategies

Bring Digital Performance can create content strategies that attract organic traffic. We don’t stop there, though. We also provide ways of actively supporting each step in a customer’s purchasing journey, from discovery to checkout.

These approaches could include brand-specific landing pages, detailed comparison tables and detailed buying guides with helpful recommendations. Original, informative blog pages linked to products help customers to confidently weigh their options. 

Each piece of content has a commercial purpose, whether it’s to answer prospective customers’ questions, highlight product value or point users to the most relevant products for their needs.

All of this creates a seamless user journey that builds authority and trust, encouraging the visitor to move from one step in the conversion process to the next. It also encourages repeat sales and fosters customer loyalty. 

By optimising these conversion paths while simultaneously boosting search engine visibility, your content strategy becomes a real revenue driver, not merely a way of climbing the SERP rankings. After all, it doesn’t matter how many visitors you attract to your ecommerce site if none of them buys anything.

Frequently Asked Questions About Ecommerce SEO Services

Does Bring Digital Performance Optimise For Google Shopping And Product Feeds?

Yes.

For your products to appear in the large online marketplaces like Google Shopping, Amazon and social media platforms such as Facebook, you need to provide them with a “product feed”. 

This is a structured code file containing all the relevant information about the product you want to publish. 

We enrich your product feed by refining titles and descriptions, optimising product categorisation and attribution, adding keyword relevance, and ensuring that the data complies with third-party requirements. 

These adjustments help ensure that your products are prominently visible in online environments where prospective customers are actively shopping.

How Long Does It Take To See Results From Ecommerce SEO?

You should notice early results within 8-12 weeks, as the technical enhancements and structured data propagates across search engines and ecommerce marketplaces. 

It takes longer to see ranking improvements and changes in organic revenue, roughly 4-6 months, depending on the size of your product catalogue, your previous brand reputation and the amount of competition you face. 

If you’re operating in a highly competitive online industry like travel or vehicle sales, it might take a little longer.

SEO is cumulative, not explosive, so don’t expect overnight results. Be patient and let the structural fixes and content improvements build momentum. 

Which Ecommerce Platforms Do You Specialise In For SEO?

We can optimise for all the major ecommerce platforms, as well as custom-built boutique outlets. We understand the nuances of each and which SEO strategies work best for them. 

Our team has years of experience working with the likes of Shopify, WooCommerce, BigCommerce and Magento/Adobe Commerce.

As a result, we know how to navigate each one’s SEO opportunities, quirks and limitations. This allows us to create clearly thought-out strategies that align with each individual platform and with your business aims.

Can Your SEO Consultants Help With International SEO For Ecommerce Expansion?

Yes, Bring Digital Performance can create international ecommerce SEO targeting strategies for scalable, organic global growth. 

We conduct market-specific keyword research, analyse the competitor landscape and advise on multilingual content implementation. This extends to ensuring that product pricing, availability and shipping information is correctly aligned with each country. 

Under the hood we create “hreflang” tags and metadata that match specific regions to boost search engine rankings and visibility in specific country searches, if your site warrants it.

How Do You Optimise Product Pages For Search Engines?

This involves many small details that accumulate to form well-optimised product pages that match user search intent and gain favour with search engines. The aim is to produce pages that load quickly, answer customer questions and rank well in SERPs.

Among them are:

• Refining page meta titles
• Writing engaging page meta descriptions
• Optimising on-page content and content layout
• Implementing structured data schemas
• Resolving technical problems
• Creating logical navigation architectures 
• External link-building
• Enhancing usability and UX
• Complying with Google’s E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) standard

Do You Fix Technical SEO Issues On Ecommerce Sites?

Yes – fixing technical SEO issues is part and parcel of our service. It’s a crucial element of ecommerce SEO that impacts search engine crawling and indexing. Technical problems can even prevent your website from appearing in the SERPs, as they create hurdles that the search engines can’t overcome. 

Bring Digital Performance can identify and resolve all manner of technical issues, such as faulty or non-existent schema markup, duplicate content and page URLs, canonical tagging, illogical pagination, on-page script rendering and Core Web Vitals.

How Do You Manage Faceted Navigation And Filter Pages For SEO?

Faceted navigation and page filters can create thousands of dispensable URLs that confuse search engines and dilute ranking signals. 

We audit your filter system to discover which are necessary and which should be blocked by instructing search engine crawlers not to index them.

If suitable we’ll also create a canonical structure for your pages and insert the necessary tags for search engines to index the correct page hierarchies.

In this way we highlight the most valuable filtered pages for search engines to index and create a more fluid user experience when they click through from SERPs.

Can You Help Improve Our Ecommerce Site Speed And Core Web Vitals?

Yes, we specialise in Core Web Vitals optimisations, accelerating page loading times, optimising images, removing bloated code and improving server performance. Server caching further helps to speed up performance. 

Search engines favour faster, more efficient websites, and the user experience benefits too, resulting in improved conversion rates. 

How Do You Conduct Keyword Research For Ecommerce Products?

Rather than simply identifying the most popular keywords, we focus on commercial intent. We analyse how people search for product categories, specific products and brands. We look at seasonality patterns, comparison searches and conversational long-tail search queries. This gives us a realistic set of keyword phrases that match search intent. Then we map them to the appropriate product pages and any supporting content. 

Can You Optimise Ecommerce Sites For Mobile Search?

Yes – in fact it’s a non-negotiable in the modern search landscape. Google, for example, uses mobile site performance and usability as its first measure before anything else when it evaluates websites. 

Besides, the majority of searches are now done using smartphones and tablets, making mobile search optimisation even more critical.

We improve website speed on mobile devices, create responsive layouts and restructure product pages to neatly fit smaller screens. We also insert mobile-specific metadata for effective search engine ingestion.

Do You Provide Content Strategy For Ecommerce Blogs And Buying Guides?

Yes. If you need help in creating a cohesive, high-performing content strategy for SEO purposes, Bring Digital Performance can develop one for you. This includes product-supporting and seasonal content, buying guides and blog articles. 

This helps to engage visitors, answer their pre-purchase questions and attract them into the conversion funnel. 

High-value blog content also goes a long way towards boosting search engine authority, improving rankings and online visibility. It’s also a powerful way of attracting incoming links, which further increases your online influence. 

Does Bring Digital Performance Offer Consultation For SEO During An Ecommerce Platform Migration?

We do. Our SEO website migration services provide all you need. We offer pre-migration planning, data schema transfer, URL mapping and redirection, metadata preservation and post-launch validation testing. 

If you need it we can also assist with risk assessment. We help you to ensure that your migration maintains structural and technical integrity so that your search engine rankings and other online visibility aren’t negatively affected.

What Is Your Approach To Link Building For Online Stores?

We aim for high-value, meaningful links rather than focusing on link volume. This strengthens website authority as search engines use strict guidelines to evaluate incoming links. Our approach is brand-safe and sustainable.

Methods include partnership outreach based on authoritative content development, category-level linking tactics and building topical relevance online. 

We examine every prospective link to make absolutely sure that your business reputation isn’t damaged by incoming links from so-called “bad neighbourhoods”. 

Do You Have A Strategy For Out-Of-Stock Or Discontinued Products?

We use a combination of strategies. For out-of-stock products we use alternative product linking, strategic messaging and back-in-stock notifications to ensure that these products remain conspicuous to potential buyers. 

For discontinued products we analyse historical traffic and buying patterns to determine the best alternative products to redirect customers and cross-sell.

How Do You Measure ROI And Revenue From Ecommerce SEO?

We track a wide range of metrics to analyse revenue and ROI. These include:

• Search engine click-through rates
• Ranking changes
• Individual page engagement
• Sales funnel progression
• Conversion rates
• Organically generated revenue via search engines

How Much Does Ecommerce SEO Cost?

Costs can vary widely, based on things like website size and scope, product volume and catalogue complexity, technical requirements and your own business goals. We don’t offer one-size-fits-all packages. 

Rather, we provide bespoke ecommerce SEO strategies that take into account your unique circumstances and ambitions. This gives you cost-effectiveness by ensuring that your SEO investment matches your business goals and opportunities, and takes full advantage of your commercial potential.

Why Is Bring Digital Performance The Best Ecommerce SEO Consultant Agency?

Bring Digital Performance combines deep technical expertise, platform-specific knowledge and decades of SEO experience with commercially-oriented thinking. We keep up to date with the latest search engine algorithm updates and other marketplace changes to ensure consistent, stable and reliable ecommerce website performance. 

Our approach treats ecommerce SEO as an integrated whole rather than a list of tasks to tick off. We design our strategies around our client’s needs and revenue expectations. 

And we’re AI-ready, able to future proof your website with LLM compatible content structures.

With us you get reliable, sustainable and revenue-generating organic growth.