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Comprehensive search engine marketing services that deliver optimal budget ROI – from SMEs to corporates.
Bring has over 25 years of local and international expertise, crafting successful SEM campaigns tailored to your specific business strategy and aims.
What Is Search Engine Marketing?
Search engine marketing (SEM), also known as paid search advertising, involves using platforms like Google AdWords to display ads at the top of search results pages.
It’s one of the most effective ways of competing in the digital marketplace. This requires the right strategy and continuous monitoring and management. However it delivers tangible and measurable results. It can attract highly targeted traffic, increasing leads and improving conversions. Successful SEM requires deep knowledge and experience, as paid search campaigns are complex, and need continuous optimisation.
Bring helps brands stand out in this highly competitive space.
Search Engine Marketing Tailored To Business Aims
Bring provides comprehensive SEM services, partnering with businesses to create ad campaigns that strike the right chord with local or global customers. We craft tailored strategies that align with our clients’ business objectives. Our paid search experts implement these diligently, adjusting as necessary to get the optimal value for ad spend.
We work collaboratively, feeding back performance reports to further refine ad marketing strategies in real time. Our long experience has given us insights into the Australian market, which we bring to bear to deliver real value to our clients.
Based in Melbourne, Bring serves businesses across the country. Our track record of success makes us grateful to be counted among Australia’s foremost search engine marketing agencies.
How We Manage Search Engine Marketing
We follow a tried and true process that prioritises understanding not only our clients’ paid search goals, but also their broader marketing approach, and the deeper business strategies that drive it.
Whether it’s for generating leads, driving sales conversions or increase brand awareness, we can design a bespoke search engine marketing (SEM) plan for any business, in any industry.
Keyword Research and Intent Analysis
The key to successful search engine marketing optimisation is knowing what search terms potential customers use when searching online. We use advanced keyword research and analysis tools to discover the best-performing keywords in the relevant market, to use in paid search campaigns. We focus on the buying intent behind the searches, to align ads with customer desires, ensuring they reach the right audience at the right time. The aim is to encourage click-throughs from pre-qualified potential customers.
Persuasive Copy and Visuals
Our team is skilled and experienced in the combination of art and science that go into creating compelling copy for paid search ads – combined with impactful visuals that resonate with target audiences. We employ A/B testing to isolate the most effective combinations of copy and creative. Then we continue to refine the ads so that they’re always fresh and up to date with consumer trends.
Bidding Strategies and Budget management
Smart search engine marketing is about more than merely buying paid search ads based on keywords. We know how to manage budgets wisely. Using specialised bidding strategies, we maximise the ROI from SEM spend. Our automated tools and manual expertise allow us to prioritise opportunities that offer the highest value. This is a continuous process of search engine marketing analysis and fine-tuning.
Search Engine Marketing Optimisation
Paid search is a fiercely competitive arena that demands constant monitoring and tweaking to succeed without wasteful spending. By tracking metrics like click-through rates, conversion rates, and the cost per click, we continuously refine SEM tactics daily. This helps ensure that campaigns keep pace with market conditions and evolving customer trends. We provide regular reports that clearly show how well a search engine marketing campaign is performing.
Why Use Bring For Search Engine Marketing?
For over 25 years as an SEM marketing agency we’ve combined local expertise with a global perspective to create successful paid search strategies that deliver optimal value for money. We also provide crucial business insights. From small businesses to well-known international Australian brands, we can help fuel market expansion in any sphere.
We know all the nuances of local consumers, keeping up to date with their preferences, behaviours and trends. This helps ensure that paid search campaigns have maximum impact and ROI.
We work collaboratively and transparently, as a partner rather than a service provider. Together, we can craft successful SEM campaigns that prioritise your business needs and improve conversion rates.
Grow Your Business With Us
Contact Bring to discuss a search engine marketing campaign that achieves lasting results.