Google News and Discover SEO
Why Choose Bring for Google News and Google Discover SEO?
We have over 25 years as SEO specialists. We’ve helped countless Australian businesses, local news outlets and international brands improve visibility on Google News and Google Discover and drive more qualified traffic to their websites. We can help you build online authority, improving news and other content performance, and making sure to keep up to date with the latest Google algorithm developments.
Whether you’re a local SME wanting more regional presence or an international business or publisher, we have the experience, knowledge and skills to give you broader reach and deeper audience engagement.
Get more eyes on your news articles
Contact us for a comprehensive, practical Google News and Google Discover SEO strategy that attracts more readers and boosts your online authority.
A results-driven approach from an SEO partner with in-depth knowledge and a proven track record.
Bring has the expertise to ensure that your content always meets Google’s latest requirements, for greater online visibility, user engagement and conversions.
What are Google News SEO and Google Discover SEO?
Google News and Google Discover are both excellent ways of directing content to the right audiences at the right time. Applying SEO methodology to these services offers a powerful additional advantage.
The key to unlocking this power lies in the fact that Google News and Google Discover offer ways of having content immediately appear in the most prominent positions on search engine results pages, apart from the list of search results. Users look for these high-visibility page sections to get the latest information, making them coveted search engine real estate.
Google News shows the latest news, tailored to provide authoritative information in the form of real-time updates. Google Discover takes this a step further by creating a personalised content feed when someone opens the Google app or Google Chrome on a mobile device, based on user interests and their browsing behaviour.
Benefits of Google News and Google Discover Optimisation
A well-planned Google News and Google Discover SEO strategy aims to deliver a tangible, measurable competitive advantages, including:
- Increased content visibility with an engaged audience.
- Extra website traffic from different Google feeds.
- Higher website authority based on informative, news-related content.
- New opportunities to attract and retain target audiences.
PART 1 – GOOGLE NEWS SEO
Bring Google News SEO Services
Our Google News SEO team offers tailored optimisation services that are strategically designed to maximise exposure in Google News search results. We ensure that our client’s articles comply with Google publishing policies, content structure, and content quality standards. This helps to encourage more visibility, while simultaneously building authority with Google, leading to increasing prominence.
Google News Website Compliance
Appearing in Google News requires a lot more tha publishing an optimised online article and promoting it. The website itself must be properly configured to meet Google’s parameters for news publication. We insert and optimise all the required elements, such as an XML sitemap, structured data, and AMP mark-up – a framework designed to help mobile web pages load faster in Google News. We make sure that all technical elements comply with Google protocols, and help our clients set up and run their Google News Publishing Centres.
Google News Content Creation and Optimisation
As with all website content, Google News prioritises quality and relevance when ranking and presenting news articles. Our team of expert SEO writers works with clients to create accurate, useful and timely news articles backed by proper research. These authoritative articles align client business communication strategy with target audience interests. We also implement behind-the-scenes elements like schema mark-up and internal linking frameworks to further promote discoverability.
Google News Indexing and Performance Monitoring
Rapid indexing is critical to appear in Google News before the content is outdated. We optimise content for fast indexing, using methods like keyword research and seeding, helping to ensure that they appear in search results as quickly as possible. We monitor and measure the performance of every published content item and provide analytics and reporting to our clients to inform refinements to the Google News SEO strategy.
PART 2 – GOOGLE DISCOVER SEO
Bring Google Discover SEO Services
Google Discover curates online content to create personalised article feeds for mobile users. This is based on Google’s collation of all the information it has on user interests, browsing behaviour and search history. While Google News is time-sensitive to keep articles topical, Google Discover filters for the most engaging content to match each user’s individual profile.
Our content experts focus on creating the most compelling content to match our clients’ customer preferences and successfully engage with them.
Engaging Content Designed for Sharing
Our prime focus with Google Discover SEO is on creating compelling content that appeals to readers and creates high levels of engagement across clearly targeted audiences. We use a range of content elements to achieve this, including captivating yet accurate headlines, high-quality visuals, keywords and metadata.
Optimisation for Google E-A-T-T
Google’s E-A-T-T framework evaluates content quality using four criteria:
- Expertise – does the content show a company’s expertise in its field?
- Authority – has the publisher previously shown authority its field?
- Trustworthiness – is the information reliable and accurate?
- Transparency – has the information been presented honesty?
We ensure that content ticks all these boxes, to create high levels of credibility for our clients. It involves publishing regular, trustworthy and useful content that has been well researched. This progressively increases authority with Google.