Google Analytics and Google Tag Manager Setup

An expert, collaborative Google Analytics and Tag Manager partner, trusted by local and international brands.

Bring helps you derive deep, actionable insights with a data-driven approach to improve website performance, conversions and customer satisfaction.

Why Are Google Analytics and Google Tag Manager Important?

Google Analytics and Google Tag Manager are powerful tools that provide crucial insights into website performance and visitor interactions with it. They allow for detailed tracking, analysis and optimisation of website performance.

How Google Analytics works

Google Analytics uses a small code snippet inserted in a web page to collect data, package it and send it to a central platform. Here it is processed into actionable reports, tailored to the specific requirements of a individual business. It can aggregate large data volumes, providing all manner of information. This ranges from the time spent on a specific page, to the type of device or browser being used, and how visitors found and reached the website.

How Google Tag Manager works

Google Tag Manager allows developers to tag specific code snippets on a web page or mobile app. The tag management system tracks and measures these tags to interpret how users interact with the site or app. This provides valuable information, such as the most successful landing pages, the most-viewed products or the most popular blog articles. It allows a business to make more informed decisions on marketing strategies and how they’re implemented.

Bring Google Tag Manager and Google Analytics Setup Services

Setting up these tools to make the most of all this analytical power can be complex and time-consuming. Bring has the knowledge and technical expertise to quickly and effectively implement the code snippets and tags. We analyse the data reports to provide tailored target audience insights for our clients, and make expert recommendations to seamlessly align site functionality with both visitor needs and business goals.

Tailored Google Analytics Setup

We design and configure a detailed Google Analytics framework and implement it in ways that deliver actionable insights to inform evermore refined decision-making. Our expertise covers everything from setting up a basic Google Analytics 4 (GA4) account to more advanced methods like audience segmentation, and website or app object configuration. This ensures that the analytics configuration provides the specific data our clients require to monitor critical performance indicators, identify drawbacks and find new opportunities.

Robust and Agile Google Tag Manager Setup

Google Tag Manager offers a relatively simple way of tracking the performance of various site functions and users’ interaction with them. However, it requires a thorough understanding of its capabilities to set it up in a way that seamlessly aligns the Google Analytics strategy, and to make sure that the tags are implemented effectively. We create a robust, scalable and agile tag system that can adapt as our client’s businesses evolve. This can be used for anything from video engagement tracking to monitoring link clicks or interaction with bespoke functionality.

Google Analytics Tracking for E-Commerce Sites

We also enable e-commerce tracking, whether it’s for a large corporate or to simply set up Google Analytics in Shopify for a local SME. This gives our clients detailed and accurate visibility into customer behaviour on their e-commerce platforms. With the right Shopify Google tag Manager configuration, we can track this all the way though the sales funnel, from viewing products to making a purchase. Other data can be collected too, including things like the conversion ratio between adding to cart and checking out. This kind of granularity can expose elements that should be optimised for higher conversion rates.

Cross-Device and Cross-Domain Tracking

Because modern customers use different digital channels to interact with businesses, we set up Google search analytics in a way that provides a unified view of customer behaviour, tracking it across different devices and from different domain locations. This provides holistic insights into customer behaviour. It also filters out any tracking errors, data packet fragmentation and duplicate sessions to paint a true picture of each customer.

Data Layer Implementation and Management

For a website to seamlessly communicate with the Google Analytics platform and the Google Tag Manager, the underlying data layer must be well structured. We build and implement data layers so that they accurately contain the right business data in a format structured for maximum efficiency. This allows us to implement advanced, customised tracking methods without affecting website performance or usability.

Privacy Regulation Compliance

Privacy is a non-negotiable, both for users and to comply with the Australian Privacy Act, and international laws like the EU’s General Data Privacy Regulation. To protect the privacy of our client’s customers, we set up Google Analytics and Tag Manager in a way that allows data collection while still preserving visitor privacy. This includes cookie consent and providing data retention settings that allow users to control their privacy.