Google specialists with more than two decades of experience in creating successful SEO strategies for trusted local and international brands.
Bring boosts your online success by optimising the Core Web Vitals that Google uses to measure website performance, resulting in higher rankings and more traffic.
What Are Core Web Vitals in SEO?
Core Web Vitals is a Google concept that measures the real-time user experience of a website. It focuses on elements such as interactivity, loading performance and visual stability and consistency of web pages.
These metrics are fed into the Google algorithm and analysed against user experience and visitor satisfaction benchmarks. The better a website performs on these measures, the higher Google will rank it in its search results. Core Web Vitals SEO thus focuses on improving these metrics to enhance online visibility, attract more website traffic, and provide an engaging user experience.
Core Web Vitals are designed to measure three key performance indicators of a website:
Largest Contentful Paint (LCP)
This metric tracks the website’s loading performance (how long it takes for the page to fully load before a user can start navigating). To satisfy Google’s LCP performance standards, a website should finish loading within 2.5 seconds of a visitor’s arrival.
Interaction to Next Paint (INP)
This assesses the responsiveness of a page. It does so by measuring the average latency of all user interactions. A low INP (less than 200 milliseconds) indicates to Google that the page is capable of responding swiftly to multiple simultaneous user interactions.
Cumulative Layout Shift (CLS)
This is an indication of the website’s visual stability. It tracks unexpected layout changes as page elements load and function, which compromises usability.
Bring Core Web Vitals SEO Services
Core Web Vitals are a way for Google to quantify the user experience of a website. By the same token our experts are highly experienced at optimising these, to improve authority and visibility in Google search results and to provide better user experiences that ultimately lead to more engagement and higher conversion rates.
Website Performance Audit
As with most of our work, our Core Web Vitals SEO starts with an audit. We create a detailed analysis of all aspects that can affect website performance, as per Google’s parameters. We look for elements that could be contributing to underperformance according to the Core Web Vitals thresholds, whether it’s poorly executed code or large images that haven’t been properly compressed for web display. We then use this audit as the basis of a personalised and tailored strategy to improve website performance and meet business objectives.
Largest Contentful Paint (LCP) Optimisation
We use LCP optimisation to improve user experience by lowering server response times and using advanced caching methods to deliver website content virtually instantaneously. Media files like images and videos have a substantial impact on site loading performance. We compress and optimise all multimedia elements so that they have a smaller file size and load much faster, without compromising resolutions. This serves the dual function of meeting Google’s Core Web Vitals requirements and giving visitors a quicker, seamless website experience.
Improving Interaction to Next Paint (INP)
There are many ways of speeding up a website’s responsiveness to user input. These include asynchronous code execution so that the page updates immediately, even as some of the background processes are still resolving. We interrogate the site elements that a browser spends most time loading, to optimise these for faster performance. This might include replacing third-party scripts or reducing the number of layout elements in the user interface.
Controlling Cumulative Layout Shift (CLS)
Unpredicted layout shifts confuse and frustrate visitors, making a website seem untrustworthy and unprofessional. These can be caused by slow loading style sheets, for instance, which control the text layout. If they take too long to load, things like fonts and image layouts won’t display correctly. When the style sheet has finished loading, this causes a cumulative layout shift as the instructions it contains are applied to the content that is already visible. We optimise code execution to ensure the site is completely stable before being displayed, without any delays.
Responsive Optimisation for Mobile
Google prioritises mobile speed and responsiveness, given that mobile devices are now the main way of accessing the Internet. We optimise Core Web Vitals for mobile sites, providing speed improvements, responsive design functionality and user-friendly mobile interfaces that load quickly and execute user input instantly across all devices.
Continuous Performance Tracking
Like any SEO undertaking, optimising Core Web Vitals isn’t a once-off. As Google’s algorithms change, along with user behaviours and interconnectivity conditions, we constantly track these changes using real-time monitoring tools. This allows us to immediately respond, to make sure that the Core Web Vitals thresholds are always met, which also leads to more satisfied visitors.
Core Web Vitals SEO for turbo-charged websites
Contact us to ensure that your website always meets Google speed requirements and user expectations.
Why Choose Bring for Core Web Vitals SEO?
We have over 25 years of experience in Google SEO specifically. Our skilled team stays up-to-the-minute on any algorithm changes, ensuring that your website conforms to the very latest Core Web Vitals parameters.
Whether you have a small local business or run an international Australian brand, we have the expertise and specialised knowledge required to deliver impactful results, whether it’s online brand presence, user engagement or direct sales.